Light & Wonder is introducing a Sweet 16 Blackjack game in collaboration with Caesars Digital through Caesars Palace Online Casino in Michigan. The cross-platform operator will be delivering this new title using its content creation platform, Playzido.
Stuart Banks, founder of Playzido, expressed that the launch of the new title represents the company’s commitment to empowering operators. In a news release provided by Light & Wonder, Banks said:
“We’re extremely proud to announce our new partnership with Caesars, undoubtedly one of the biggest global names within the casino-entertainment industry. Not only does this further establish Playzido’s market presence in Michigan but it also aligns perfectly with our strategy of empowering operators to create exclusive and branded content.
We very much look forward to working closely with the brilliant team at Caesars Digital and we are super excited about the lineup of games scheduled for release in the upcoming weeks and months.”
Caesar gains exclusive rights to new Sweet 16 Blackjack game
Along with the Caesars Palace Online Casino, users of Caesar Sportsbook will have the opportunity to enjoy the exclusive Sweet 16 Blackjack game provided by HITSqwad Gaming, the studio partner.
This version of real-money online blackjack not only carries the Caesar branding on the table and cards but also introduces a fresh twist to the traditional blackjack experience, allowing players to place a unique “sweet 16” side bet. Ricardo Cornejo Rivas, vice president of online gaming at Caesars Digital, said:
“Providing tailored content for our players is a key focus as we strengthen our existing product portfolio across our platforms. This branded version of Sweet 16 Blackjack allows our loyal players to enjoy a fun game within a familiar setting, and we are confident Light & Wonder, Playzido and HITSqwad have produced a title that will truly resonate with our audience.”
Light & Wonder’s reign in the Michigan online casino market
In early October, Light & Wonder marked its entry into Michigan by launching its Playzido platform. This was made possible after the company secured a B2B supplier license from the Michigan Gaming Control Board.
This move is in line with the company’s strategic goal of expanding its presence in North America and offering its products to a wider audience through its proprietary Remote Gaming Server (RGS) platform in collaboration with independent studios.
Additionally, Light & Wonder’s presence in Michigan online casinos involved the launch of Premium Live Dealer by Authentic Gaming in October. This allowed the distribution of games from Authentic Gaming’s state-of-the-art studio newly established in Michigan.
In August, Caesars also expanded its US presence with the launch of the Caesars Palace Online Casino in four states:
- New Jersey
- West Virginia