Michigan Movie Theater Opening Vegas-Style Sportsbook

Written By Nicholaus Garcia on December 22, 2021
Movie Theatre Looking To Open For Sports Betting

Are movie theaters getting into the sports betting business?

It appears so after Royal Oak Emagine, a Michigan-based company, announced plans to open a Vegas-style sportsbook inside its movie theater.

Popcorn, movies, and… sports betting?

Located minutes from Detroit, The Emagine Sports Lounge will open on December 30 on a first-come, first-serve basis — complete with free admission.

Anthony LaVerde, Emagine Entertainment CEO, told WXYZ

“It’s been two years of COVID pain for us at Emagine. This initiative was actually thought about pre-COVID. It’s nice to see it come to fruition and give people a communal experience without having to get on a plane and fly to Vegas.”

The lounge will feature a screen two stories high and 40 feet wide, capable of showcasing multiple live sporting events at once. Additionally, the theater comes with high-speed WiFi, and each seat is outfitted with a table for a laptop.

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Michigan sports betting license needed?

Since there will be no retail sports betting on-site, Emagine does not need a license. It also helps that Michigan online sports betting has put up big numbers since its debut.

For November, the online sports betting handle totaled $473.8 million, up 2.2% from October.

As a whole, the industry pulled in $500.5 million in legal bets for the month.

Sportsbooks generated $58.8 million in revenue, translating to $1.6 million in tax revenue for the state.

Don’t forget about Michigan online casinos

According to the Michigan Gaming Control Boardinternet gaming earned $107.6 million in revenue for November.

The combination of online casinos and online poker generated $19.8 million in tax revenue for the state. The city of Detroit also collected $5.3 million in taxes.

Since its debut in January, online casino gaming has brought in $179.1 million in total tax revenue.

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Nicholaus Garcia

Nick has had stints in Chicago and Washington, D.C., writing about politics, financial markets, and sports betting. He graduated from Texas Tech University and completed his master's degree in journalism at Columbia College Chicago.

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