Michigan State and Caesars Sportsbook Enter Into Lucrative Partnership

Written By Nicholaus Garcia on January 20, 2022

Caesars Sportsbook has entered into an exclusive partnership with Michigan State University

Although this isn’t the first sportsbook-college partnership, this is the first deal with a Power 5 conference that includes online casino games.

Deal specifics for the Caesars and Michigan partnership

In a statement, MSU Vice President and Director of Athletics Allan Haller had this to say:

“The opportunity to partner with Caesars, a leading force in the sports and entertainment industry, will help enhance gameday experiences for Spartan fans and provide significant resources to support the growing needs of each of our varsity programs.”

While financial terms were not disclosed, Caesars will make a “significant financial commitment to MSU,” including funding for student-athlete responsible gaming education, scholarships, and professional development opportunities.

Benefits for Caesars Entertainment

As part of the deal, Caesars branding will be featured at a new premium seating area and tailgate space. Caesars will also receive signage at football, basketball, and hockey games. 

Lastly, Spartan fans will have the opportunity to use specific offers and potential promo codes for mobile sports betting in Michigan

Eric Hession, Caesars Digital co-President, said,

“The Spartan fan base and alumni network is passionate and well-established across the country . . . Michigan State has a proud tradition of excellence and partnering with an internationally recognized brand in college athletics is a great opportunity for us.” 

Other partnerships across the US

In addition to MSU, Caesars Sportsbook also has a deal with Louisiana State University. Additionally, Caesars has a partnership with the Fiesta Bowl for AZ sports betting. 

Other such sportsbook-university partnerships include:

  • PointsBet – University of Colorado 
  • PointsBet – University of Maryland 
  • Superbook – University of Denver

One of the first deals in the post-PASPA era was between William Hill, now owned by Caesars, and UNLV. 

Christy Hedgpeth, president of Playfly Sports Properties, which helped facilitate the MSU-Caesars deal, said, 

“The rapidly expanding interest around gaming in the college space has pushed us to create strategic opportunities for our college properties.”

He continued by saying:

“[These deals] not only provide impactful gaming education resources but also significant opportunities to drive new sources of revenue.”

Photo by EQRoy / Shutterstock.com
Nicholaus Garcia Avatar
Written by
Nicholaus Garcia

Nick has had stints in Chicago and Washington, D.C., writing about politics, financial markets, and sports betting. He graduated from Texas Tech University and completed his master's degree in journalism at Columbia College Chicago.

View all posts by Nicholaus Garcia
Privacy Policy