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BetMGM has secured a major competitive advantage in the American online casino market, officially becoming the exclusive US home for one of the industry’s most popular online slot franchises. Games Global announced on April 7 that it has designated BetMGM as the “home of Gold Blitz” in the United States.
Under the long-term agreement, BetMGM Casino and Borgata Online Casino will receive first access to every new Gold Blitz title ahead of all other US operators. The partnership positions BetMGM as the primary destination for players seeking the latest installments of the high-performing franchise.
A new standard for US online casino content exclusivity
The arrangement provides BetMGM with an immediate edge in a crowded real-money online casino landscape. Players using BetMGM platforms can now access new Gold Blitz titles before they are released to the wider US market.
The deal builds on the portfolio of Games Global, a leading supplier that oversees 43 in-house and partner studios with a library of more than 1,400 proprietary games. By anchoring its flagship franchise to BetMGM, Games Global aims to maximize player engagement in regulated jurisdictions.
Gold Blitz Express is the first title launched under the agreement. As the fourth installment in the series, it represents the latest evolution of the Gold Blitz mechanic. The game introduces the Blitz Express feature, which Games Global said enhances the franchise’s depth and win potential.
Later this month, BetMGM will have exclusive early access to Blazing Bison Gold Blitz Ultimate Double X, one of several releases planned through the end of the year.
Why Gold Blitz is a global powerhouse for online slots
Gold Blitz is an established force in global gaming. The mechanic has been active internationally for years, and recent data highlights the commercial significance of the deal.
According to Games Global, the franchise consistently ranks among its top-performing series. In 2025, it attracted more than 1 million active players across partner operators worldwide—a level of engagement few online slot brands can match.
The move to prioritize the US market comes as regulated online casino activity continues to expand across the country.
Why BetMGM and Games Global aligned
Joann Pierce, Games Global’s US chief commercial officer, said the company chose BetMGM for this partnership because Gold Blitz is one of its most valuable assets.
“Giving BetMGM first access to new Gold Blitz products is a way for Games Global to not only put its best work in front of players but to support the growth ambitions of one of its partners,” Pierce said.
Oliver Bartlett, senior vice president of gaming for BetMGM, referred to Gold Blitz as Games Global’s flagship “game family” and said the operator is proud to deepen the relationship.
“The ability to launch these new Gold Blitz games ahead of the competition allows BetMGM to continue to provide world-class gaming entertainment to players,” Bartlett said in a BetMGM press release.
The rise of exclusive content in US online casinos
Compared to established hubs in Europe, the US online casino market is still maturing. Operators are increasingly seeking exclusive content and early-access agreements to differentiate themselves and retain player loyalty.
Through this deal, BetMGM is crafting a specialized offering designed to persuade players to bypass competitors. As the year progresses, both companies indicated that more titles will follow, setting a new standard for bespoke content agreements in the American iGaming landscape.
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