To Top

Fanatics Launches Mobile Sportsbook In Wyoming Paving The Way For Online Casino

Fanatics launched a mobile sportsbook in Wyoming marking its 21st state of operation. An online casino could follow if it’s legalized.

Sign On Border Of Wyoming
Photo by AP Photo/Robert Yoon
J.R. Duren Avatar
3 mins read
Share Share
Copy link Share on X Share on Facebook Share on Reddit Share via Email

It’s been a busy month for Fanatics.

Just weeks after completing its conversion of PointsBet gambling platforms across the country and launching its New Jersey online casino, Fanatics announced it launched a mobile sportsbook in Wyoming.

“Now that we have finished the migration of PointsBet states, Wyoming is a standalone market for the Fanatics Sportsbook to enter,” Fanatics Vice President of Communications Kevin Hennessy told PlayUSA. “We love going into a new market and giving sports fans a distinct alternative to the status quo.”

Wyoming marks the 21st state in which Fanatics has launched a mobile sportsbook.

Key takeaways

  • Wyoming is the 21st state in which Fanatics opened a sportsbook.
  • The company believes its sports wagering app’s features set it apart.
  • Online casinos aren’t legal in Wyoming, but Fanatics thinks the state can sustain online sports betting and online casinos.

Fanatics is hoping user-friendly features will win its competitors’ customers

While Wyoming is one of the smallest sports betting markets in the country, the competition for revenue is just as fierce as in big-revenue states like New York and Illinois.

The Cowboy State is arguably one of the most competitive in the country. In addition to Fanatics, only four sportsbooks are live, and they’re the top sportsbooks in the country:

  • FanDuel
  • DraftKings
  • Caesars
  • BetMGM

ESPN Bet has been approved for a sports betting operator license but has yet to launch.

With the competition stripped down to the major players, Hennessy said Fanatics hopes its customer-centric features can help the sportsbook flourish.

In particular, Hennessy said the Fanatics sportsbook app has three features that set it apart: a search tool, a Discover page, and its rewards/loyalty program. The app’s search tool helps customers quickly find promos, bets, and trending topics. Hennessy said:

“Our competitors like to focus on how many markets they have – so there is a lot of scrolling to find the bets and markets that customers want. Customer research told us that while it’s great to have a lot of markets – we want to find the bets that we love quickly.”

The app’s Discover page is the app’s opening screen. It curates popular bets and, over time, learns customers’ wagering tendencies and focuses on showcasing the teams and bets that customers love.

Finally, Hennessy said the company believes its rewards program sets Fanatics’ sportsbook apart. Customers can earn up to 5% back in FanCash (Fanatics’ rewards currency) on bets placed, then use that FanCash to make bonus bets or buy merchandise through Fanatics.com.

“A customer can place a bet on their favorite team and buy a jersey with FanCash all in one place,” he said.

Will Fanatics be in play if Wyoming legalizes online casinos?

For as much support as online gambling has received over the past few years, the movement to legalize iGaming can’t seem to clear one hurdle: the West.

Online casinos are legal and live in seven states, all but one of which are located in New England or Appalachia. The lone outlier? Michigan.

That said, Wyoming lawmakers tried to buck that trend earlier this year. Rep. Robert Davis introduced a bill to the Wyoming House that would’ve legalized online casinos. However, the House voted not to take up the bill in a 25-36-1 vote.

Any state with mobile sports betting is a candidate for online casinos. Davis said as much during remarks he gave when introducing the bill to the House, noting that once lawmakers agree on online casino regulations, launching iGaming “will roll out just like our sports wagering has.”

When asked whether Fanatics has any loose plans to launch an online casino in Wyoming should iGaming become legal, Hennessy said:

“We are really excited about how Fanatics Casino is performing in New Jersey, Michigan, West Virginia and Pennsylvania. But specifically to Wyoming, any plans are contingent on what happens in the state legislature.”

He believes Wyoming could sustain online sports betting and online casinos, but that iGaming needs to be legalized “before we can talk about any plans.”

J.R. Duren Avatar
Written by

J.R. Duren has covered the gambling beats for more than a dozen states for Catena Media since 2015. His past reporting experience includes two years at the Villages Daily Sun, and he is a first-place winner at the Florida Press Club Excellence in Journalism Contest.

View all posts by J.R. Duren

J.R. Duren has covered the gambling beats for more than a dozen states for Catena Media since 2015. His past reporting experience includes two years at the Villages Daily Sun, and he is a first-place winner at the Florida Press Club Excellence in Journalism Contest.

Sign up to our newsletter to get PlayUSA’s latest hands-on reviews, expert advice, and exclusive offers delivered straight to your inbox.
Select a state
Select a state

                    Alabama                Alabama

                    Alaska                Alaska

                    Arizona                Arizona

                    Arkansas                Arkansas

                    California                California

                    Colorado                Colorado

                    Connecticut                Connecticut

                    District of Columbia                District of Columbia

                    Delaware                Delaware

                    Florida                Florida

                    Georgia                Georgia

                    Hawaii                Hawaii

                    Idaho                Idaho

                    Illinois                Illinois

                    Indiana                Indiana

                    Iowa                Iowa

                    Kansas                Kansas

                    Kentucky                Kentucky

                    Louisiana                Louisiana

                    Maine                Maine

                    Maryland                Maryland

                    Massachusetts                Massachusetts

                    Michigan                Michigan

                    Minnesota                Minnesota

                    Mississippi                Mississippi

                    Missouri                Missouri

                    Montana                Montana

                    Nebraska                Nebraska

                    Nevada                Nevada

                    New Hampshire                New Hampshire

                    New Jersey                New Jersey

                    New Mexico                New Mexico

                    New York                New York

                    North Carolina                North Carolina

                    North Dakota                North Dakota

                    Ohio                Ohio

                    Oklahoma                Oklahoma

                    Oregon                Oregon

                    Pennsylvania                Pennsylvania

                    Rhode Island                Rhode Island

                    South Carolina                South Carolina

                    South Dakota                South Dakota

                    Tennessee                Tennessee

                    Texas                Texas

                    Utah                Utah

                    Vermont                Vermont

                    Virginia                Virginia

                    Washington                Washington

                    West Virginia                West Virginia

                    Wisconsin                Wisconsin

                    Wyoming                Wyoming
Rest of the World
No Results
You are already subscribed to our newsletter. Want to update your preferences data?
Thank you for signing up! You’re all set to receive the latest reviews, expert advice, and exclusive offers straight to your inbox. Stay tuned!
View Offers
Something went wrong. Please try again later