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State of Play’s TL;DR
- Instant Win Gaming has introduced its Daily Streak feature across five North American lotteries.
- Daily Streak is a consecutive-play reward mechanic for eInstant games.
Instant Win Gaming has launched Daily Streak, a new eInstant feature built to reward consecutive daily play, with five North American lotteries in the rollout.
Two launches are already live, while three more were scheduled for later in October.
The rollout spans Atlantic Lottery, the Pennsylvania Lottery, the Kentucky Lottery, the Virginia Lottery, and the New Hampshire Lottery.
Daily Streak goes live with two lotteries, with three more in the queue
IWG describes Daily Streak as a first-to-market feature designed to reward players for returning to featured eInstant games on consecutive days. On a player’s first entry into a participating game each day, the feature triggers a wheel spin that determines an enhanced daily benefit.
If a player comes back on consecutive days, they keep their current benefit level or could receive an improvement. If they miss a day, the streak resets.
According to IWG, the feature is already live with Atlantic Lottery and the Pennsylvania Lottery. Three additional launches were scheduled later in the month with the Kentucky Lottery, Virginia Lottery, and New Hampshire Lottery.
Atlantic Lottery was the first operator to introduce the feature through Daily Streak Expander, while the Pennsylvania Lottery launched Next Level Loot with Daily Streak. Kentucky is set to introduce Daily Streak Boost, and Virginia and New Hampshire are scheduled to launch Daily Streak Expander.
How the feature is being used in eInstant games
IWG said Daily Streak can be integrated across a wide range of games and is designed to align with lottery prize and game requirements. One of the launch titles, Daily Streak Expander, uses a 3×5 game board that expands as players move through levels earned from Daily Streak spins.
Jason Lisiecki, executive VP at IWG, said:
“Daily Streak introduces a new way for lotteries to reward players for consecutive daily play of featured eInstant games. We’re grateful to our lottery partners for helping bring this feature to market and see considerable potential for its application across our wider portfolio.”
The announcement does not include performance data or revenue results from the early launches. It also does not specify the exact dates for the remaining three rollouts later in the month.
Based on reporting by iGaming Business.
