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PrizePicks has expanded beyond daily fantasy sports and prediction markets with PrizePicks Packs, a nationwide digital collectibles product built around rare trading cards. Customers buy virtual card packs, reveal a physical card and choose how to redeem it.
Announced Oct. 21, the product offers nine pricing tiers from $1 to $2,500 across three categories. Its launch inventory includes an $8.04 million Cooper Flagg rookie card, two other multimillion-dollar basketball cards and a rare Pokémon card. The company says collectors can reach premium cards without competing in traditional auctions.
The launch is another step in PrizePicks’ effort to diversify its offerings. By pairing $1 entry-level packs with multimillion-dollar cards, the company is targeting a range of collecting budgets.
PrizePicks digital packs deliver real trading cards
Available in all 50 states and Washington, DC, the service offers basketball, football and Pokémon collections.
Customers choose a category and pricing tier, then open a digital pack containing one randomly assigned card. After the reveal, they can sell the card back instantly or request physical delivery. PrizePicks advertises buybacks at 100% of a card’s stated fair market value, though it designates certain cards as shipment-only. Shipping and handling fees apply.
Customers can hold eligible cards in a digital locker while they decide. The company’s help center gives them three days to choose.
Each tier discloses the possible card values and the odds of pulling each before purchase. Higher-priced packs improve the odds of landing expensive cards, but every tier can produce a premium card. A pack does not guarantee a valuable card or a financial return, and a card’s value can fall below the purchase price, PrizePicks says.
The company says it sets fair market values using third-party pricing and other market factors, and its terms acknowledge those values can differ from resale prices.
Flagg’s $8.04M card headlines multimillion-dollar collection
PrizePicks says the four headline cards below are available in any pack tier and exclusively through PrizePicks Packs.
The lead attraction is a one-of-one Cooper Flagg rookie debut patch autograph card graded PSA 10. It sold for $8.04 million at Fanatics Collect’s September Premier Auction, a record for a single-player basketball card and the most expensive debut patch card on record. The sale closed Sept. 25 after 83 bids, with competition intensifying in the final hours.
A 1998 Japanese Pokémon Illustrator Pikachu card, graded CGC Mint 9, is estimated at $2.81 million. Illustrated by Pikachu’s original designer, Atsuko Nishida, the promotional card is one of fewer than 50 known.
Two more basketball cards round out the headliners. Dylan Harper’s rookie debut patch autograph card, graded PSA 9, sold for $2.88 million at the same auction. Kon Knueppel’s, graded PSA 10, sold for $2.34 million. Both include patches worn in the players’ NBA debuts.
PrizePicks targets broader collectibles audience
PrizePicks CEO Mike Ybarra described the launch as an extension of the company’s commitment to accessible entertainment. He said buying physical packs can be difficult and that expensive cards often require large financial commitments or auction participation. The company built the product partly in response to customer feedback and employee interest in card collecting.
“Packs is exactly what PrizePicks is about: building engaging experiences our customers want, in a responsible way,” Ybarra said.
The product could broaden PrizePicks’ appeal among collectors who don’t play fantasy sports and give existing customers another reason to use its app.
Responsible use measures extend to new product
PrizePicks has applied its existing customer protections to Packs. The company says it invests more than $50 million a year in its responsible use program. Safeguards include:
- Age restrictions
- “Know Your Customer” identity and transaction checks
- Exclusion lists
- Mandatory deposit limits
- Behavioral health services at no out-of-pocket cost to customers, which the company calls an industry first.
Jason Barclay, the company’s chief legal officer and head of public policy, said protections must be built into products from the start rather than treated as an afterthought.
The National Council on Problem Gambling awarded PrizePicks Internet Compliance Assessment Program accreditation in 2025 after evaluating its consumer protection and responsible gaming practices. PrizePicks says it is the first and only fantasy sports operator to earn it. The council’s records show the accreditation runs through February 2027.
