Pariplay Continues New Jersey Online Casino Expansion With PlayStar Deal

Written By Tebearau Egbe on January 18, 2024
Pariplay PlayStar New Jersey Online Casino

Pariplay has continued to maintain its streak of game releases in New Jersey. The gaming aggregator has announced a new agreement with gaming provider PlayStar to expand its slots and online game operations in the state.

“PlayStar has already made waves in New Jersey since its launch last year, and we are thrilled to establish what I’m sure will be a very positive partnership,” Shivan Patel, vice president of North America at Pariplay, said in a news release.

Since New Jersey was one of the first to launch online casinos, it has evolved into one of the most profitable casino markets. This is hardly a surprise, considering its association with one of the oldest casino hubs, Atlantic City.

Offerings from the Pariplay Fusion platform

Several games developed by Pariplay’s in-house Wizard Games studio will be accessible to PlayStar users through the Pariplay Fusion platform. These titles include:

  • Wolf Riches
  • Dragons of the North
  • Spirit of Mustang

This partnership for NJ online casino aligns with PlayStar’s goals, which involve customer engagement and personalization; hence, these new offerings will offer users a flair with the aforementioned features.

Dan Alexander, chief commercial officer at PlayStar, said in the release the Garden State launch guarantees an abundance of entertaining and engaging content for their customers.

“It is fantastic to be able to present our players with a wealth of new content thanks to this launch in New Jersey. We have big ambitions across North America and look forward to seeing how our customers react to the engaging, entertaining experiences that are now available to them.”

Currently, the Pariplay Fusion platform boasts a collection of ore than 14,000 games sourced from a diverse pool of more than 120 suppliers. The platform also has a blend of retention and conversion tools to enhance its functionality.

Pariplay’s wide coverage in New Jersey

Beginning in early 2023, Pariplay entered a strategic online casino partnership with two prominent Atlantic City establishments, Resorts Casino and Hotel and Caesars Sportsbook & Casino. This was just the tip of the iceberg of the many other collaborations the gaming aggregator initiated in the online gambling hub.

An agreement with DraftKings in March 2023 also landed them an expansion in New Jersey as they launched their offerings with DrafKings.

Pariplay’s presence has been established in various states:

  • Michigan
  • Connecticut
  • West Virginia
  • Pennsylvania

Patel emphasized that their overarching objective is to expand their presence throughout North America, aiming to firmly establish themselves as a dominant force in the realm of online gaming.

“Expanding our reach across North America remains a key priority, and this launch with PlayStar represents another major milestone in our commitment to delivering the very best content to players in the region.

Beyond the borders of the United States, the operator continues to uphold and provide its services in areas like

  • Malta
  • India
  • Israel
  • Bulgaria
  • Gibraltar

PlayStar is not left out; the operator is also a regular provider to New Jersey game enthusiasts. In 2022, it launched its online casino app in the state. More recently, in December, the online gaming provider, through a partnership with Wazdan, integrated the latter’s games into the Light & Wonder platform.

Photo by PlayUSA
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Tebearau Egbe

Tebearau Egbe has written about gambling for more than four years. She has a Master's degree in philosophy and possesses a unique ability to dissect complex industry developments, distilling them into insightful narratives for readers.

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