North Carolina Lottery Inks New Service Provider Contract

Written By Nicholaus Garcia on January 23, 2023
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Pollard Banknote Limited (PBL) announced a new contract with the North Carolina Education Lottery (NCEL). With the new deal, PBL will continue to provide digital support and related services through October 31, 2025. Furthermore, PBL and the NCEL can renew the contract in one-year increments for up to three additional years.

“We wanted a partner with the proven know-how to play a pivotal role in our Lottery’s future by fortifying our digital assets within this highly specialized space,” said NCEL executive director Mark Michalko. 

In a statement, Michalko said:

“Pollard Banknote’s leadership can help us responsibly grow sales to benefit statewide education initiatives by presenting innovative multichannel solutions, optimizing for high-quality searches, and providing exceptional digital support and services.”

Enhancing the North Carolina Lottery experience

Providing analysis and insight into online traffic patterns across channels is the primary focus of the new contract. With the deal, the NCEL aims to do several things, including:

  • Identify content and cross-sell opportunities that improve player engagement 
  • Accelerate conversions
  • Enhance player loyalty

Shannon DeHaven, Vice President of Digital Engagement, at Pollard Banknote, said:

“Pollard Banknote is dedicated to improving the digital player experience in all areas. Recognizing this as a key strategic focus, we have invested heavily in enhancing our expertise in the field by attracting the best and brightest talent in the industry to make us the ideal partner for lotteries that are increasingly reliant on this type of specialized support to grow sales.”

DeHaven continued:

“We look forward to collaborating with the NCEL to establish a sophisticated strategy that vastly improves the customer journey across its digital channels, which will meaningfully enrich the user experience and ultimately affect revenue.”

Money for education

The continued partnership will ensure North Carolina education programs are well funded by North Carolina gaming. According to a press release, the Lottery raised, on average, $2.5 million a day for education programs in the state. Since 2005, the NCEL has raised over $9.6 billion for education programs across 100 NC counties. 

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Nicholaus Garcia

Nick Garcia is a senior reporter for PlayUSA. Garcia provides analysis and in-depth coverage of the gambling industry with a key focus on online casinos, sports betting and financial markets. Garcia has been covering the US gambling market since 2017. He attended Texas Tech University as an undergrad and received a Master of Arts in Journalism from Columbia College Chicago.

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