Share
Acres Manufacturing Company revealed that California casino, Rolling Hills Casino and Resort in Corning, will deploy its Cashless Casino technology application. The casino loyalty and technology provider also emphasized the new app is a component of its Foundation™ platform.
Andrew “Dru” Alejandre, Paskenta Band of Nomlaki Indians Tribal Chairman, responsible for the Californian property, said via release:
“We always support the leadership’s approach to deploying innovative technologies to provide our players with a great gaming entertainment experience, and Acres’ Cashless Casino application furthers this focus. The deployment of Cashless Casino on our gaming floor will allow us to further improve our guest experience by providing players with a seamless, easy-to-use cashless funding option.”
California casino rolls out cashless option first half of 2023
Acres expects Cashless Casino to launch at Rolling Hills Casino and Resort in the first half of 2023. With this latest deployment, Acres’ solution for cashless gaming will be available in the following ways:
- 10 states
- 22 casinos
- Across nearly 31,000 slot machines
Acres created a Cashless Casino application to work on any slot machine or table game. Acres states the application deployment is simple. Casinos only need to provide a mobile app and select a payment processor.
The app becomes the user interface, making sure branding is fully compatible with the rest of the operator’s player-facing options. The company states that players virtually “card in” via the app and start a rated play session. The payment processor offers the free flow of player funds between their funding source and the slot machine.
Steve Neely, Rolling Hills General Manager, commented:
“Cashless Casino will help us increase our engagement with players while also providing us with operating efficiencies. The easy and quick implementation timing for Cashless Casino was a key factor in our selection of this technology for our cashless gaming functionality, and we look forward to working with the Acres team to bring this new feature to our players in early 2023.”
Cashless Casino application designed to improve player engagement
Noah Acres, COO of Acres Manufacturing, said he is excited that Rolling Hills Casino has selected Acres’ Cashless Casino application.
He is confident the app will help the casino deliver cashless gaming’s many benefits to their customers: “Powered by the evolutionary capabilities of our Foundation platform, Cashless Casino incorporates innovative player loyalty features which offer a key differentiator in the player experience, enabling casino operators to significantly improve their connection and engagement with their players.”
He went on to add: “We’ve designed Cashless Casino to be easy and intuitive to roll out which will help the Rolling Hills Casino team to focus on player education and the gaming entertainment experience.
Early deployments of cashless gaming powered by our Foundation platform have proven that by providing players with an engaging, entertaining, and seamless experience, casino operators benefit from increased play and visitation. We are confident that Cashless Casino will provide similar benefits to Rolling Hills Casino and their valued customers.”
