Sportradar Extends NASCAR Partnership, Now Includes Sports Betting Data

Written By Nicholaus Garcia on August 31, 2023
NASCAR Cup Series Auto Race in Watkins Glen, N.Y. with Sportradar and NASCAR logos

Sportradar and the National Association for Stock Car Auto Racing (NASCAR) agreed to extend their media data partnership for another four years. However, this time around, the deal includes official sports betting data. 

Per the agreement, Sportradar will provide NASCAR with digital media partners and live timing and scoring data. The extension puts Sportradar in the driver’s seat of NASCAR betting, helping to deliver continued growth for the sport. 

More on the Sportradar-NASCAR partnership extension

Sportradar will continue providing data across the three national series and 97 races annually. 

  • The NASCAR Cup Series
  • NASCAR Xfinity Series

Joe Solosky, NASCAR managing director of sports betting, said the partnership with Sportradar is “foundational” to the sports betting strategy. 

“Our partnership with Sportradar is foundational to our sports betting strategy, from ensuring the integrity of our product to quickly providing authorized gaming operators and media partners with accurate, reliable data,” Solosky said.  

“Adding official betting data to the partnership will continue to catalyze NASCAR’s rapid growth in the sports betting space and allow fans to further engage with the sport.”

In a NASCAR press release, Eric Conrad, Executive Vice President of Strategic Partnerships and Content at Sportradar, said: “As the sports industry’s leading technology company and a trusted partner of sportsbooks and media companies, Sportradar is uniquely positioned to support NASCAR in capturing commercial opportunities.

Our ability to leverage these rights in the marketplace will ultimately enrich the NASCAR experience for fans.”

Sportradar partners with US Soccer and gains exclusive rights

On Aug. 24, Sportradar signed a global partnership with US Soccer. The long-term deal gives the company exclusive rights to collect, license and distribute the federation’s official betting and media data to US and international markets. 

The US Soccer deal covers 111 yearly matches across the US Men’s and Women’s National Team competitions. 

Major tournaments include:

  • 2024 Copa America
  • The 2024 Concacaf W Gold Cup
  • 2026 FIFA Men’s World Cup
  • The 2028 Olympic Games in Los Angeles
Photo by Jeffrey T. Barnes / AP Photo; illustrated by PlayUSA
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Nicholaus Garcia

Nick Garcia is a senior reporter for PlayUSA. Garcia provides analysis and in-depth coverage of the gambling industry with a key focus on online casinos, sports betting and financial markets. Garcia has been covering the US gambling market since 2017. He attended Texas Tech University as an undergrad and received a Master of Arts in Journalism from Columbia College Chicago.

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