The Venetian Will Debut A New Rewards Program In March

Written By Marc Meltzer on January 9, 2024
Exterior Of The Venetian Hotel & Casino Las Vegas

The Venetian announced it will have a new rewards program this March. The aptly named Venetian Rewards will replace the current Grazie Rewards program.

Venetian Rewards will offer a similar program with four tier levels. The new program aims to make earning rewards easier and quicker.

The Venetian says the new program will make the “slot earnings calculation method simpler and more transparent.” Ultimately, The Venetian says it would like this to be the most rewarding program in Las Vegas.

Existing Grazie Rewards members don’t have to do anything to link their account to Venetian Rewards. The status will change to the appropriate Venetian Rewards tier. Similarly, points earned from the old program will fold into Venetian Rewards points.

The Venetian’s billion-dollar makeover continues

The change from Grazie to Venetian Rewards comes as The Venetian continues its billion-dollar makeover announced in 2022. In December, The Venetian announced a new partnership with the Vegas Golden Knights.

Last year The Venetian made numerous changes to the property:

The Venetian Convention Center will receive a multi-year upgrade and renovation starting later this year and continuing through 2026.

New Venetian Rewards tier levels

Venetian Rewards will offer the same number of tier levels as the current Grazie program. The levels will change to the names of rare gemstones.

The new tier-level names also come with new Tier-point requirements to advance from one tier to the next:

  • Jade: All
  • Sapphire: 3,000-19,999
  • Ruby: 20,000-49,999
  • Diamond: 50,000+

Word of caution, three of the four different tier levels for Venetian Rewards are also used by other Las Vegas casinos.

The similarly named levels at other casinos may not be the same level as the other programs and offer different benefits. Consider this a heads-up to avoid possible confusion.

Earning Venetian Reward and tier points

Similar to other Las Vegas casino rewards program changes, members will earn Reward and Tier Points at the same rate.

The Venetian says the new rewards program will make it easier for players to understand how they earn rewards. Here’s how guests will earn Venetian Reward and Tier Points:

  • Slot machines: One (1) Tier Point per $4 played (coin-in)
  • Video poker: One (1) Tier Point per $10 played (coin-in)
  • Table games: Based on game type, average bet, and length of play
  • Non-gaming (hotel, dining, entertainment, retail, spa): Two (2) points per $1 spent

100 Reward Points are equal to $1 in Resort Credits and $1 of Free Play to be used at The Venetian.

Venetian Rewards are more transparent. Compared to the current Grazie Rewards, the point-earning rates for gaming are more clearly defined.

For example, members currently earn three (3) points per dollar for hotel stays. That will change to two (2) points per dollar with Venetian Rewards.

On the other side of the spectrum, they only earn one (1) point per dollar on all other non-gaming spending. That will become two (2) points per dollar with Venetian Rewards.

Venetian Rewards tier benefits

All Las Vegas casino rewards programs offer greater benefits when unlocking a higher tier level. One change to Venetian Rewards is that there will be higher point multipliers with each tier level.

Here are some of the tier benefit highlights. As always, each higher tier includes benefits earned from lower levels.

Jade

  • Members-only hotel rates
  • Personalized offers and promotions
  • 10% Off Canyon Ranch Spa

Sapphire

  • 1.25x slot point multiplier
  • Early check-in (when available)
  • Noon late check-out (when available)
  • Complimentary self-parking (The fee is $15-$23 depending on the day and length of stay)
  • BOGO Gondola rides (The fee is $34 or $39 per person)
  • 15% discount at retail outlets and Canyon Ranch Spa

Ruby

  • 1.50x slot point multiplier
  • One (1) complimentary suite night per year
  • One (1) Entourage suite night per year
  • Complimentary suite upgrade (when available)
  • 2 p.m. late check-out (when available)
  • $100 dining credit per year
  • Complimentary valet ($40 per day)
  • Two (2) complimentary Gondola rides
  • 20% discount at retail outlets and Canyon Ranch Spa
  • Choice of $150 airfare credit, $150 spa credit, or a round of golf for one

Diamond

  • 2x slot point multiplier
  • VIP check-in
  • Complimentary airport transportation
  • Two (2) complimentary suite nights per year
  • Two (2) Entourage suite nights per year
  • 4 p.m. late check-out (when available)
  • $200 dining credit per year
  • Four (4) complimentary Gondola rides
  • Two (2) tickets for “Postcard from Earth” at The Sphere
  • Choice of $450 airfare credit, $300 spa credit, or a round of golf for two

Venetian Rewards says its members will receive the most favorable suite rates when booking directly instead of through a third party like an Online Travel Agency, like Expedia.

Based on the incremental benefit increases it seems as though the sweet spot in Venetian Rewards is the Ruby tier. Visit Venetian Rewards to see all tier benefits.

Photo by Mark J. Terrill / AP Photo
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Marc Meltzer

Marc grew up on the mean streets of the South Bronx. He's the rare combination of Yankees and Jets fan which explains his often contrarian point of view. Marc is a freelance writer and social media consultant. Writing about steak, booze, gambling and Las Vegas is a tough job but somebody has to do it.

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