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theLotter Gains New York iLottery License; Will Enter Its Fifth State

theLotter, one of four major lottery courier services in the country, announced it earned a license to operate in New York.

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J.R. Duren Avatar
2 mins read

theLotter, one of four major lottery courier services in the country, announced it has earned a license to operate in New York. The news comes just weeks after the company launched its services in New Jersey.

theLotter CEO Yael Hertz told PlayUSA in an email that New York is a huge win for the company.

New York is one of the largest lottery markets in the United States. As a company with a strategic focus on expanding our presence in the US, obtaining a license in such a key market is crucial for our growth and success.

theLotter ceo Yael Hertz

Key takeaways

  • theLotter has obtained a license to offer its lottery courier services in New York.
  • New York will be the fifth state where theLotter operates.
  • $8.3 billion in sales is up for grabs in the New York market.
  • theLotter will pay out wins of less than $600 via direct deposit to a customer’s account.

New York is a massive lottery market

theLotter indicated it would launch in the Empire State “soon”. Its debut can’t come soon enough, as New York’s lottery market generates $8.3 billion in sales every year, making it one of the top lottery markets in the country.

Grabbing a slice of those billions in sales isn’t going to be easy, though. Competition in NY is fierce. It’s the only state in the country that offers iLottery sales by the state-run lottery and the country’s four biggest lottery couriers: Jackpocket, Jackpot.com, Lotto.com, and, eventually, theLotter.

Additionally, New York law limits lottery sales to draw games only, not scratchers. As a result, theLotter noted it will sell local draw games as well as Powerball and Mega Millions.

Hertz noted that theLotter’s efficient iLottery platform should appeal to New Yorkers.

“Convenience is king: theLotter provides a way to order lottery tickets from the comfort of your home or office,” Hertz said. “This is especially appealing in a busy city like New York, where convenience and efficiency are highly valued.”

How theLotter works

As a courier service, theLotter allows customers to order tickets through its online platforms. theLotter then takes those orders and purchases tickets on the customer’s behalf. Once the tickets are purchased, theLotter scans and uploads them to the customer’s account. If a player wins, theLotter notifies the customer immediately.

If the win is less than $600, theLotter deposits the winnings into the customer’s account. If the win is $600 or more, theLotter sends the customer the winning ticket so they can take it to a state lottery office and exchange it for their winnings.

“With over 21 years of experience in the lottery courier business and expertise in the field, working in one of the two [biggest] licensed lottery courier markets in the U.S. is vital for our strategy to expand in the U.S.,” Hertz said.

J.R. Duren Avatar
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J.R. Duren has covered the gambling beats for more than a dozen states for Catena Media since 2015. His past reporting experience includes two years at the Villages Daily Sun, and he is a first-place winner at the Florida Press Club Excellence in Journalism Contest.

View all posts by J.R. Duren

J.R. Duren has covered the gambling beats for more than a dozen states for Catena Media since 2015. His past reporting experience includes two years at the Villages Daily Sun, and he is a first-place winner at the Florida Press Club Excellence in Journalism Contest.

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