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The Venetian Las Vegas Adds Vegas Golden Knights Deal To $1B Makeover

The NHL’s Vegas Golden Knights have partnered with The Venetian Las Vegas for in-venue branding and casino watch parties for fans.

Members Of Vegas Golden Knights Celebrate Winning 2023 Stanley Cup
Photo by Abbie Parr / AP Photo
Marc Meltzer Avatar
2 mins read

The Vegas Golden Knights have partnerships with numerous Las Vegas casinos. This week the NHL team announced a new multi-year partnership with The Venetian Resort Las Vegas.

The Vegas Strip casino will receive in-arena branding like other partners. The Venetian is also the presenting sponsor of the “VIP Dream Seats” at T-Mobile Arena.

This deal doesn’t only promote The Venetian at Golden Knights games. The casino will host official Vegas Golden Knight watch parties inside different venues inside the casino.

The parties will give fans an excuse to explore different bars and restaurants inside The Venetian. Specific party details and locations will be announced in the future.

Las Vegas residents should know that The Venetian has extensive monthly promotions for locals. These deals include significant deals at restaurants inside The Venetian and The Palazzo.

NHL partnership is part of The Venetian’s $1 billion makeover

In 2021, Apollo Global Management purchased the operations of The Venetian. A year later, the company announced it would spend $1 billion upgrading the Las Vegas casino.

The partnership with the Golden Knights is part of The Venetian’s $1 billion overhaul. Enhancements are touching every part of The Venetian and The Palazzo.

Hotel rooms have been redesigned, various restaurant operators have been swapped for new concepts and there’s more entertainment at The Venetian than ever before.

New amenities and events at The Venetian started last year and are continuing as 2023 ends. Some recent updates to the property include:

  • A beautiful new high-limit lounge inside The Palazzo Tower.
  • The new Yahoo-branded sportsbook at The Venetian.
  • Nightlife venues, Juliet Cocktail Room and Voltaire Belle De Nuit, recently opened. The latter is home to residencies with Kylie Minogue and Christina Aguillera. There’s also a new lobby bar called Sala 118.

These additions don’t even include The Sphere. The stunning entertainment venue is connected to The Venetian but operated by a different company.

Looking to the future, earlier this year the company announced a multi-year upgrade of The Venetian Convention Center And Expo Hall.

Adding Golden Knights watch parties will add to the fun at The Venetian. It will also give venues new content to promote around. Everyone loves a special event.

In a Vegas Golden Knights news release, Marcy Miles, chief marketing officer of The Venetian Resort Las Vegas, said:

“This partnership is more than a union of brands; it’s a celebration of passion, performance, and the pursuit of unforgettable moments both on and off the ice.”

The Golden Knights are excited and pleased to partner with The Venetian Resort Las Vegas,” said Kerry Bubolz, president and CEO of the Golden Knights. “We pride ourselves on providing exciting and upscale experiences to our fans, and The Venetian has a proven track record in doing the exact same.”

Marc Meltzer Avatar
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Marc grew up on the mean streets of the South Bronx. He's the rare combination of Yankees and Jets fan which explains his often contrarian point of view. Marc is a freelance writer and social media consultant. Writing about steak, booze, gambling and Las Vegas is a tough job but somebody has to do it.

View all posts by Marc Meltzer

Marc grew up on the mean streets of the South Bronx. He's the rare combination of Yankees and Jets fan which explains his often contrarian point of view. Marc is a freelance writer and social media consultant. Writing about steak, booze, gambling and Las Vegas is a tough job but somebody has to do it.

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