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The Venetian Renovates And Rebrands Sportsbook

Yahoo Sportsbook powered by William Hill is the new name of the recently renovated sportsbook inside The Venetian Las Vegas.

an exterior shot of the venetian hotel in las vegas, nevada
Photo by AP Photo/Joe Cavaretta
Marc Meltzer Avatar
3 mins read

The Venetian in Las Vegas and Yahoo announced a multi-year naming rights partnership for the recently reopened and renovated sportsbook. The space is now known as the Yahoo Sportsbook powered by William Hill.

In addition to new branding, the new legal sports betting venue features new seating and video screens. Both are welcomed as the old space was dark and felt a bit run down.

There are also more kiosks available for guests who would rather place a wager with a machine instead of a human.

Patrick Nichols, president and chief executive officer of The Venetian Resort Las Vegas said:

“We wanted to create the best place on the Strip to watch sports. This redesign pulls through the relaxed feeling of watching a game with your friends – plush sofas, lounge chairs, great game-day eats with the convenience of betting powered by William Hill. And through the partnership with Yahoo, we’re sure to have additional surprises in store for our guests as we move into football season and beyond.”

This is a much-needed renovation of The Venetian’s sportsbook. The new look is one thing but the new seating will make this a much more comfortable sportsbook for guests.

Unfortunately, The Palazzo Tower at The Venetian still doesn’t have a full-service sportsbook.

New state-0f-the-art sportsbook

The state-of-the-art sportsbook is more than 12,000 square feet. The centerpiece of the new sportsbook is a 46-million-pixel, 1,770-square-foot LED video wall. The huge screen can display up to 40 different sporting events at the same time.

The new design removed the old red desk from the previous operator of the sportsbook at The Venetian. Now more than 100 guests can sit on plush sofas and lounge chairs throughout the sportsbook.

Relaxed seating will go a long way in offering comfort The Venetian sportsbook hasn’t seen in a while. The changes aren’t only in the main space of the sportsbook, though.

Two fan caves available for booking

The renovated sportsbook at The Venetian also has two Fan Caves. These offer groups of eight through 12 people a unique and luxurious space to watch the games.

Each of the Fan Caves has two 98-inch UHD 4K guest-controlled displays. The Fan Caves also have food and beverage service from Black Tap Craft Burgers & Beer and Noodle Asia.

New sportsbook bar for fans

There’s a new bar in the sportsbook space as well. The new oval bar replaces the long straight bar outside of the sportsbook.

The new bar offers bartop gaming and seats 29 guests. There are 10 LED screens with 4K resolution each measuring 65 inches in the bar area.

Unlike the older sportsbook bar, there’s easy access to the new 97-foot, high-resolution ticker displaying live odds and scores.

What about Yahoo?

Yahoo’s involvement in the new sportsbook at The Venetian is purely a branding play.

Ryan Spoon, president of Yahoo Sports said:

“We are excited and privileged to launch the Yahoo Sportsbook in partnership with The Venetian Resort Las Vegas. This partnership is another step in our ongoing commitment to engage and delight sports fans through our Yahoo Sports and Yahoo Fantasy platforms.”

Don’t expect to see too much from Yahoo beyond branding the new sportsbook at The Venetian.

New William Hill app

The Venetian does not operate its sportsbook. William Hill has overseen the sportsbook since purchasing CG Technology in 2019.

William Hill recently released a new mobile sports betting app in Nevada. This new William Hill NV app is a big step ahead for the company. It uses the Liberty sports wagering platform that the parent company Caesars uses. Caesars purchased William Hill in 2020.

For years, William Hill was known for having the largest sports betting menu in Las Vegas. The new app has even more ways to bet at William Hill.

The technology allows for new types of wagers for Nevada sports bettors. Single Game Parlays, odds boosts, and special promotions are all available in the new William Hill NV app.

The main differences between the Caesars and William Hill apps start with rewards. William Hill’s app does not offer Caesars Rewards points.

Another major difference is that there are more William Hill locations in Las Vegas and throughout Nevada for players to sign up for a mobile sports betting account.

Nevada gaming regulators still require in-person signup to open a new mobile sports betting account. William Hill has full-service sportsbooks from Las Vegas to Reno.

Marc Meltzer Avatar
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Marc grew up on the mean streets of the South Bronx. He's the rare combination of Yankees and Jets fan which explains his often contrarian point of view. Marc is a freelance writer and social media consultant. Writing about steak, booze, gambling and Las Vegas is a tough job but somebody has to do it.

View all posts by Marc Meltzer

Marc grew up on the mean streets of the South Bronx. He's the rare combination of Yankees and Jets fan which explains his often contrarian point of view. Marc is a freelance writer and social media consultant. Writing about steak, booze, gambling and Las Vegas is a tough job but somebody has to do it.

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