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According to a study by the Las Vegas Convention and Visitors Authority (LVCVA), recent visitors to Nevada casinos are younger and more diverse.
Every year, the LVCVA conducts the Visitor Profile Study, compiled by its Research Center. The report provides an ongoing assessment of visitors to the Las Vegas casinos. The study also helps the LVCVA build more effective marketing strategies to bring more visitors to the destination.
The Authority says that throughout the past year, Las Vegas welcomed nearly 39 million visitors. Just like every year, the LVCVA took notice of their:
- Interests
- Behaviors
- Spending trends
The 2021 report was based on ongoing intercept surveys of travelers to Las Vegas. In 2022, the LVCVA added an online component to reach a broader cross-section of Las Vegas visitors. Last year, the LVCVA conducted 6,267 interviews.
Highlights of the Visitor Profile Study
Almost two-thirds of the visitors who took part in the survey said they are more likely to attend a meeting or convention in Las Vegas. A full 63% of respondents denoted they are more interested in joining an event because it was in Vegas. That’s up from 41% reported in 2021 and 44% in 2019.
The report also said most business travelers prolonged their stay. An even 58% of those surveyed extended their stay by an average of 1.7 days to enjoy leisure time in Las Vegas. In 2021, 44% of business visitors extended their stay by an average of 1.2 nights.
Almost all visitors (97%) said their experience met or exceeded their expectations. Likewise, 87% said they were likely to return to Las Vegas for a leisure trip in the future. Furthermore, 77% of Las Vegas visitors in 2022 said they were “very satisfied” with their visit. The figure is a slight increase from 2021’s 70%.
2022 visitors to Las Vegas casinos averaged 40 years
In 2022, more than half of visitors (54%) booked their trip over a month before arrival. That compares to 48% in 2021. Meanwhile, 35% booked their journey from a week to a month in advance, down from 43% the year before.
Three-quarters of visitors (75%) gambled during their stay in 2022. Their average gaming budget was $761 per visit, above pre-pandemic levels when budgets averaged under $600.
Last year, the number of international visitors tripled to 9%, compared to 3% in 2021. Southern California continued to be Las Vegas’ largest feeder market, with 27% of visits to the destination.
The average age of visitors was 40.7 years, almost three years younger than 43.2 years in 2021. The 2022 visitors were also more ethnically diverse, with higher rates of Asian/Asian Americans and Hispanic/Latinos. According to the LVCVA, this follows a trend of visitors skewing younger and more diverse over the last 30 years.
