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Michigan Online Casino Revenue Declines 10% In April But Sees 21% Annual Leap

iGaming gross revenue in Michigan was up 21% in comparison to April 2023 and this past month’s total was the second-highest in state history.

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J.R. Duren Avatar
2 mins read

Michigan online casino gross revenue fell 10% to $192.2 million in April, but that’s where the bad news stopped.

iGaming gross revenue was up a massive 21% in comparison to April 2023 and this past month’s total was the second-highest in state history. Dating back to Michigan’s online casino launch in 2021, revenue has topped $190 million only twice: in April and March of this year.

Key takeaways

  • Monthly online casino revenue was down 10.4%.
  • April’s revenue total was the second-highest in state history
  • Yearly revenue was up 21%
  • Revenue could top $200 million three more times by the end of the year

April Michigan online casino revenue was historic

April is typically a letdown month for casino markets across the country. March is a high-traffic month for online and in-person casinos, so it’s usually difficult for April to get anywhere close to March’s revenue numbers.

That being said, Michigan’s online casinos had an impressive April. MotorCity Casino topped $50 million for just the second time in April, indicating that it may be reaching its maturity point after three years of growing its customer base.

MGM Grand Detroit, the leader in Michigan online casino revenue, posted a top-10 month. Bay Mills, the state’s third-biggest iGaming revenue earner, saw its win eclipse $38 million for only the second time since 2021.

CasinoGross Revenue, April 2024Gross Revenue, March 2024Gross Revenue, 2024
Motor City Casino$50,701,752.86$57,585,012.01$199,644,905.81
MGM Grand Detroit$49,795,508.49$54,678,061.36$203,061,301.74
Bay Mills Indian Community $38,503,700.36$40,424,938.18$152,092,185.96
Little River Band of Ottawa Indians$12,451,777.51$12,792,439.16$48,848,917.12
Grand Traverse Band of Ottawa and Chippewa Indians$11,287,043.19$11,280,475.43$43,529,213.79
Greektown Casino$4,604,253.22$4,722,945.38$19,814,224.91
Pokagon Band of Potawatomi Indians$4,178,650.43$4,291,368.14$15,570,891.09
Soaring Eagle Gaming$4,025,471.11$4,195,055.96$14,226,099.57
Lac Vieux Desert Band of Lake Superior Chippewa Indians$3,251,687.46$3,108,301.01$10,054,824.22
Little Traverse Bay Band of Odawa Indians$2,994,453.25$3,094,732.95$11,953,698.16
Keweenaw Bay Indian Community$2,918,423.47$7,736,540.09$22,062,668.88
Gun Lake Band of Pottawatomi Indians$2,658,513.06$3,197,827.81$10,779,458.21
Sault Ste. Marie Tribe of Chippewa Indians$2,328,881.49$3,207,814.44$11,885,421,57
Nottawaseppi Huron Band of Pottawatomi Indians$2,020,316.22$2,495,674.67$6,356,857.56
Hannahville Indian Community$1,214,062.14$1,817,823.73$6,101,362.64
Total$192,934,494.26$215,153,827.03$778,002,347.45

While April’s revenue decline hit double digits, Michigan online casino operators are likely not worried. Michigan’s March 2024 gaming revenue numbers were the highest in state history, so matching those figures in April was virtually impossible.

Moving forward, it’s possible we could see more record-breaking months.

What’s ahead for Michigan online casino revenue

As the Michigan iGaming market matures, we’ll likely see more records fall this year. Using 2023’s monthly growth percentages, here’s what 2024 could look like month to month:

MonthRevenueGrowth
April 2024$192.90N/A
May 2024$182.25-5.52%
June 2024$182.730.27%
July 2024$185.881.72%
August 2024$184.19-0.91%
September 2024$201.379.33%
October 2024$193.99-3.67%
November 2024$212.149.36%
December 2024$219.523.48%

If 2024 follows 2023’s revenue growth patterns, we could see several firsts:

  • September, October and November eclipse $200 million
  • Revenue hits $200 million in back-to-back months
  • Every month in the year posts at least $180 million in revenue

In the short term, expect to see a revenue dip in May before numbers start to climb in July and August. September is on target to usher in the second $200 million month in state history.

Our US iGaming revenue page shows how Michigan revenue compares with other legal online casino states.

J.R. Duren Avatar
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J.R. Duren has covered the gambling beats for more than a dozen states for Catena Media since 2015. His past reporting experience includes two years at the Villages Daily Sun, and he is a first-place winner at the Florida Press Club Excellence in Journalism Contest.

View all posts by J.R. Duren

J.R. Duren has covered the gambling beats for more than a dozen states for Catena Media since 2015. His past reporting experience includes two years at the Villages Daily Sun, and he is a first-place winner at the Florida Press Club Excellence in Journalism Contest.

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