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Hard Rock Digital, in partnership with Aristocrat Interactive (ASX: ALL), has announced the introduction of Aristocrat Interactive Content & Aggregation’s game offerings on the Hard Rock Bet online casino platform in New Jersey.
In a Hard Rock Digital news release, Managing Director of Aristocrat Interactive Content & Aggregation Adrian Bailey said the game titles will be highly engaging.
“Collaborating with Hard Rock Digital to offer our gaming content to their players via the FusionTM Aggregation platform is truly exciting. This relationship marks the beginning of bringing some of the most engaging gaming experiences on the market to the players of Hard Rock Bet.”
Key takeaways
- Aristocrat Interactive games debut on the Hard Rock Bet online casino platform in New Jersey.
- Hard Rock Digital plans to extend Aristocrat’s games to additional states to enhance its US offering.
- Despite revenue growth in May for New Jersey online casinos, Hard Rock Bet faces tough competition, ranking 6th among operators.
Which Aristocrat games are available on Hard Rock Bet in NJ?
Hard Rock Digital intends to expand Aristocrat Interactive’s games into additional states where it is currently operating. Grant Williams, Hard Rock Digital’s SVP of casino said:
“The addition of these popular Aristocrat Interactive games to Hard Rock Bet is yet another way that we’re entertaining our players like no one else can. Since launching Hard Rock Bet in New Jersey, we’ve increased our casino offerings by nearly 1,000 games and are excited to continue adding unique gaming experiences to our top-rated platform.”
Some of the titles from the Aristocrat Gaming portfolio that will be featured on Hard Rock Bet include:
- Buffalo
- Timberwolf
- Wild Wild Emerald
- Firelight II
- Winfall Wishes
- Wild Lepre’Coins
- Twilight Forest
- Frog of Riches
- Secrets of the Phoenix Elements
Hard Rock Digital to expand Aristocrat games to more online casino states
This rollout comes after 888Casino and 888Poker apps shut down in the Garden State. However, last month, it was announced that they would be replaced by their former platform, Evoke which is now owned by Hard Rock Digital.
Since the beginning of the year, Hard Rock has been actively forming partnerships with online casino providers to enhance its platform. This is evident from its collaboration with Playtech, which brought table and live dealer games to New Jersey earlier this year.
Currently, Hard Rock Bet’s proprietary sportsbook platform, which launched in August last year and is available on the Google Play Store, can be found in these states:
- Arizona
- Florida
- Ohio
- Indiana
- Virginia
- Tennessee
In February, Hard Rock Bet partnered with online casino studio Slotmill to introduce new online slots in New Jersey. This series of partnerships has enriched its portfolio with fresh titles, enhancing player retention and entertainment.
Hard Rock Bet faces tough competition in NJ amid revenue growth
The May 2024 revenue report for New Jersey online casinos indicates that Hard Rock Bet faces stiff competition to become a top-performing operator in the state. In May, it ranked 6th, just behind DraftKings, FanDuel, BetMGM, Borgata, and Caesars Palace.
The state recorded $192.1 million in revenue, showing an annual increase of 19% and a monthly increase of 2.2% from the previous month’s $187.9 million. Hence, these May figures represent the second-best month ever for the Garden State’s online casino industry.
