BetMGM announced that the company is now an official sports betting partner of the Nashville Predators.
The companies signed a multi-year agreement which includes BetMGM-branded signage throughout Bridgestone Arena. The deal also includes plans to open a branded BetMGM restaurant and bar on the arena’s suite level.
BetMGM Chief Revenue Officer Matt Prevost said:
“The Predators are a tremendous organization with one of the sport’s most passionate fanbases. We look forward to our partnership with the team and the opportunity to elevate Nashville’s gameday experience.”
BetMGM signage to be featured at Bridgestone Arena
The sportsbook signage will be featured prominently at Bridgestone Arena, including an on-ice logo and on dasher boards during Predators games.
The partnership is expected to further increase BetMGM’s presence in the state, as the company became the Tennessee Titans‘ first sports betting partner in 2020.
Nashville Predators president and CEO Sean Henry said:
“We are always looking for ways to enhance SMASHVILLE and bring a better experience to the best fans in sports. Integrating an industry leader like BetMGM into our building is a tremendous opportunity and we hope to continue to grow our partnership in the years to come.”
The BetMGM sportsbook app launched in Tennessee in November 2020 and has been accessible on both iOS and Android and via desktop.
Predators have deals with DraftKings and Bally’s
BetMGM isn’t the only sports betting operator to partner with the Nashville Predators.
The Predators have also teamed up with DraftKings and Bally’s Corporation, with the latter collaboration running through 2025.
In October 2021, Bally’s became the NHL’s official sports betting partner and free-to-play partner. The agreement granted the Predators intellectual property rights to Bally’s, with access to team logos, marks and certain content rights. It was the first tie-up deal with a professional sports team in the state of Tennessee.
DraftKings has been the team’s official sports betting operator and the official fantasy sports provider since December 2020.
The companies signed the agreement one month after DraftKings launched its sportsbook in Tennessee in November 2020.