International Game Technology (IGT) announced striking a licensing agreement with the Maine State Lottery for IGT’s patented Cash Pop draw-based game.
The Cash Pop game is not new, it’s available in nine states. However, this is the first time IGT will license the game to a state lottery outside its primary customer network.
According to a press release, the Maine Lottery expects to launch the draw-based game in October 2023.
Cash Pop lottery game promises personalized gameplay
In a statement, Michael Boardman, Deputy Director of the Maine State Bureau of Alcoholic Beverages & Lottery Operations, said:
“IGT’s Cash Pop game will enhance the Maine Lottery’s draw-game portfolio and engage a new demographic of players with its easy-to-play game mechanics. Over the last few years, we have witnessed other lotteries’ significant sales success by launching Cash Pop. We believe the game’s personalized gameplay experiences will resonate with players, enabling us to achieve similar results.”
Cash Pop is unique in that it allows players to strategize their bets to create a personalized experience.
US lottery game is a proven revenue generator
According to IGT, Cash Pop has proven to be a solid sales producer for US lotteries. The game had an average weekly per capita sales of $0.11 across the US in the first quarter of 2023.
In the IGT press release, IGT Chief Operating Officer of Global Lottery, Jay Gendron said:
“This licensing agreement with the Maine Lottery is an important blueprint for IGT offering our proprietary Cash Pop game to more lotteries around the world. Cash Pop will be an exciting addition to the Maine Lottery’s draw game portfolio with its simplistic gameplay and flexible features that players readily embrace.”
IGT is a global lottery market leader and provides its lottery technology to 25 US state lotteries. The company also services eight of the world’s largest ten lotteries and 16 of the world’s top 25 lotteries.
In February, IGT released its earnings report for the fourth quarter of 2022. The company said it collected $4.2 billion in revenue for 2022, including $1.1 billion in the final three months.