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Michigan Sports Betting Handle Jumps 14% in March

Commercial sports betting revenue in Michigan tops $117M in March, a more than 12% increase, thanks to betting on March Madness.

March Madness In Michigan Boosts 2023 Sports Betting Revenue
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J.R. Duren Avatar
2 mins read

When it comes to sports betting in Michigan, March Madness is good for business.

Three commercial casinos in Michigan increased their total retail sports betting handle by around 14% in March, month on month, thanks to increased betting because of the NCAA men’s and women’s basketball tournaments.

Analyzing Michigan sports betting handle in March

In total, Michigan commercial sportsbooks generated $13,938,183 of retail handle in March. That figure represents a roughly 14% increase over February when total commercial sportsbook handle hit just over $12 million.

CasinoMarch 2023February 2023January 2023
MGM Grand Detroit$4,051,375$3,739,141$5,695,124
MotorCity Casino Hotel$3,436,686$4,136,351$3,707,097
Hollywood Casino at Greektown$6,450,122$4,343,322$5,875,462
Total$13,938,183$12,218,814$15,277,683

While casinos saw month-on-month gains, which is typically the standard across the country from February to March, year-on-year handle was down.

Combined, MGM Grand, MotorCity, and Greektown casinos saw their retail handle halved thanks to the launch of mobile sports betting in January 2022.

Greektown, MGM Grand saw sports betting handle increase

In terms of individual retail sports betting handle, MGM Grand Detroit surpassed $4 million for the second time this year.  However, like the state’s overall commercial sports betting retail handle, MGM Grand’s handle declined year on year.

Like MGM Grand, Greektown saw its handle jump month-on-month. The casino saw a more than $2 million increase in handle compared to February. However, its year-on-year total was down around $2 million.

Four Michigan teams in tourney likely added to March Madness betting fervor

Four teams from Michigan played in the NCAA men’s and women’s tournaments.

Marquette lost in the first round of the women’s tournament, while Michigan lost in the Round of 32.

On the men’s side, Michigan State made a solid run to the Sweet 16, defeating its Upper Penninsula counterpart Marquette in the second round. However, Tom Izzo’s Spartans lost in the Sweet 16 to Kansas State and guard Markquis Nowell’s historic 20-point, 19-assist performance.

Also benefitting Michigan sportsbooks’ bottom line was #1-seed Purdue‘s early exit to #16-seed Farleigh Dickinson.

J.R. Duren Avatar
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J.R. Duren has covered the gambling beats for more than a dozen states for Catena Media since 2015. His past reporting experience includes two years at the Villages Daily Sun, and he is a first-place winner at the Florida Press Club Excellence in Journalism Contest.

View all posts by J.R. Duren

J.R. Duren has covered the gambling beats for more than a dozen states for Catena Media since 2015. His past reporting experience includes two years at the Villages Daily Sun, and he is a first-place winner at the Florida Press Club Excellence in Journalism Contest.

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