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State of Play’s TL;DR
- Terrible’s has agreed to take over management of several Primm, NV, properties in a last-minute effort to prevent closures and preserve more than 300 jobs.
- The deal now hinges on Nevada regulatory approval before a July 4 deadline.
Las Vegas-based Terrible’s is stepping in to manage several Primm, NV, properties after the Primm family sought a new operator to avoid shutdowns. The properties are owned through Primm South Real Estate Co.
The urgency comes after Primadonna Company, an arm of Affinity Gaming, announced in May that it would close Primm Valley Resorts, Buffalo Bill’s Resort & Casino, Primm Center, and the Flying J convenience store. Primm Valley is the only property still open.
Terrible’s previously operated the Primm casinos before losing the operations during a bankruptcy filing. Now, the company is attempting a return under a compressed timeline.
Nevada gaming officials meet on June 25
Terrible’s President Tim Herbst said:
“Primm has long been one of Nevada’s most recognizable destinations. This partnership reflects our commitment to preserving that legacy while creating new opportunities for growth, investment, and tourism for decades to come. We believe Primm’s best days are still ahead.”
The proposed takeover is not final yet. Terrible’s must secure a full-scale casino gaming license before the July 4 closure date.
A special meeting of the Nevada Gaming Control Board and Nevada Gaming Commission was planned for June 25 to address the matter, Gaming Control Board Chairman Mike Dreitzer said.
“The Herbst family has a long history as a Nevada gaming licensee. We will do everything we can to help ensure continuity of gaming operations at Primm.”
If approved, the agreement could keep multiple Primm businesses operating and save more than 300 jobs. That would be a meaningful outcome for a market that has seen repeated disruption, including the earlier closure of Whiskey Pete’s Hotel & Casino in December.
The story also has a poker angle. Buffalo Bill’s was the only Primm property with a poker room, but it remains unclear whether that room would stay open under Terrible’s management.
The Flying J location is also part of the picture. Pilot Co., the convenience store operator, hoped the site would remain open.
Based on reporting by Sean Chaffin for CardPlayer.com.
