On Jan. 6, both PointsBet and The Stars Group announced partnerships. They will create entries into the Michigan sports betting and general gaming market.
With the two heavy hitters breaking the mold, the race for the remaining 24 land-based partners has begun. And as a result, it would appear as though Michigan bettors will have no shortage of retail and online sports betting options.
Brand names set for Michigan sports betting
The holiday celebration in Michigan included a signature from Gov. Gretchen Whitmer. The bill legalized retail and online sports betting, online casinos and online poker. As such, it joined Delaware, New Jersey and Pennsylvania as the only states to offer all three verticals.
Quick to get in on the ground floor, PointsBet announced a 20-year access deal with the Lac Vieux Desert Band of Lake Superior Chippewa Indians.
Per the release, PointsBet will work alongside the tribe to create a betting app as well as an online casino. To boot, the two parties remain in negotiations to bring in PointsBet to power the retail sportsbook at the tribe’s Northern Waters Casino Resort in Watersmeet.
The Stars Group, meanwhile, teamed with the Little Traverse Bay Bands of Odawa Indians. It is providing the operator an avenue into another state for its Fox Bet sports betting brand.
With “first skin market access,” The Stars Group will have the right to operate and brand online betting, casino and poker in Michigan.
PointsBet and Fox Bet both already operate in New Jersey. In addition, PointsBet has expanded into Iowa, while Fox Bet has done the same to Pennsylvania.