It’s finally Super Bowl week in Las Vegas. The opening night public media session had more than 23,000 fans in attendance just to listen to people ask players questions that they could see for free on TV at home.
Excitement grows every minute we get closer to kicking off the Big Game. Yes, you can tangentially legally bet which team will kick off the Super Bowl through the coin toss in Las Vegas casinos. However, you can’t make the silly non-game wagers available at offshore sportsbooks.
The Super Bowl is always a big deal in Las Vegas — regardless of where the game is being played. Every business inside the casinos from sportsbooks to steakhouses is packed.
The demand to watch the Big Game in Las Vegas is so vast that every Las Vegas casino has at least one watch party outside the sportsbook. The Las Vegas Review-Journal is reporting that 330,000 visitors will be in town to watch and wager on the Super Bowl.
Jeff Benson, director of operations for Circa Sports tells PlayUSA that Circa Resort and Casino in downtown Las Vegas is “sold out anywhere and everywhere.” Like most Las Vegas casino operators, he expects the “vibe, energy, and atmosphere are going to be absolutely electric.”
Benson says Circa will be standing room only throughout the casino for the Big Game. Frankly, every Las Vegas casino sportsbook will likely be packed while the Super Bowl is being played.
Nevada continues leading the way in Super Bowl betting
The Super Bowl is traditionally the game that takes the most wagers in Nevada sportsbooks. The casinos are so skilled at making lines and prop bets that they’ve only lost money on Super Bowl betting twice since the Nevada Gaming Control Board started tracking the game in 1991.
Legal Sports Report (LSR) is projecting that a record $1.29 billion will be gambled on the Super Bowl this year around the US. The report shows that Nevada will lead the way.
LSR analyst Eric Ramsey said in the article that he expects Nevada to have the most Super Bowl handle of any state at $170 million. The forecast shows that Silver State will take more wagers on the Super Bowl than more populous New York, New Jersey, Pennsylvania, Illinois and others.
Benson appears to be on the same page as LSR. He told PlayUSA that he expects Nevada will have a record handle for the Big Game. Likewise, he expects this to be a record-breaking Super Bowl for Circa Sports.
Super Bowl betting in Nevada is different than all other football games. Numerous sportsbooks in Nevada make more than 1,000 prop bets available. Circa Sports has a massive 14-page package of prop bets available at its Las Vegas and Sparks, Nevada, sportsbooks.
For one game only, these individual outcome wagers take more money than straight bets on the side or total.
Super Bowl prop betting in Nevada started in 1986. Caesars Palace posted odds on whether or not Chicago Bears defensive lineman William “The Refrigerator” Perry to score a touchdown.
Keeping with the theme of capitalizing on Super Bowl win Caesars Digital launched an NFL-branded online blackjack game sure to reach a combined sports and casino audience.
68 million Americans to gamble on Super Bowl LVIII
Sports betting is legal in 39 jurisdictions throughout the US. The American Gaming Association (AGA) is expecting that 68 million people will wager on the Super Bowl around the country.
The AGA says that 42.7 million adults plan to place a bet online, at a retail sportsbook, or with a bookie. This is up 41% from 2023. The others will bet on the Big Game pools, squares, or with friends.
Altogether, the AGA projects that there will be approximately $28.1 billion wagered on the Super Bowl.
How are people betting on The Big Game?
Sports betting is different in all regions and the Super Bowl is no different. John Ewing from BetMGM shares insight on both the national and local picture for the Super Bowl.
Ewing tells PlayUSA:
“With the Super Bowl in Las Vegas, we expect heavy action from bettors in retail. Nationally, there is lopsided betting on the Chiefs to win the Super Bowl but we may see bettors in Vegas favor the 49ers given the proximity to California and fans coming to town for the game.”
The 49ers are a popular team in Northern Nevada towns like Reno and Tahoe. Sportsbook operators like Caesars and William Hill have exposure in those markets and could see different betting patterns.
From the point of view of competitive advantage, BetMGM is making a splash for the Super Bowl. It recently announced delivering a newly designed betting app exclusively in Nevada.