Share 
BetMGM has entered an agreement with Malta-based game developer Octoplay to offer online slot games based on the legacy of Elvis Presley. The deal, announced April 13, grants the operator exclusive rights to Elvis Presley-branded titles developed by Octoplay.
An “Elvis Presley: Viva Las Records” slot is now available on BetMGM Casino in Michigan, New Jersey and Ontario. The company said the game eventually will be made available across all jurisdictions where BetMGM Casino operates. Additionally, a follow-up Elvis-branded slot game is expected later this summer.
Features and jackpots of the new Elvis slot
“Elvis Presley: Viva Las Records” is a 5×3 slot title with a “Hold & Win” bonus mechanic and five jackpot tiers. The game’s top win multiplier is 2,500 times a player’s bet. Visual elements throughout the game allude to various phases of Presley’s life and career. The icons on which the game is based are immediately recognizable, as is the silhouette of Presley himself, which is featured on the reels.
According to the companies, Octoplay has landed the rights to produce Elvis-branded games, with BetMGM set to be the first operator to feature them. The agreement is a first-to-market deal for BetMGM. That means, at least for now, no other operator has the right to offer these Elvis-branded online slots to players.
Why Elvis Presley fits the BetMGM brand
BetMGM Senior Vice President Oliver Bartlett said the partnership was a natural fit for the operator. Bartlett drew parallels between the Elvis Presley brand and BetMGM’s corporate identity.
“Elvis Presley had a hand in defining what Las Vegas entertainment became, and Las Vegas is woven into everything BetMGM stands for,” Bartlett said in a press statement. “Working with Octoplay to bring his legacy into our casino gives us a way to pay tribute to that history. These games are a genuine celebration of who he was.”
BetMGM was established through a joint venture between MGM Resorts International and Entain Plc. The company now offers real-money online casino services in multiple regulated states across the US and Canadian provinces. Brands in the BetMGM portfolio include Borgata Casino, Party Casino and Party Poker.
Octoplay’s strategic expansion in North America
Octoplay CEO Ralitsa Georgieva said the positive reception of “Elvis Presley: Viva Las Records” validated the company’s strategy of producing premium-branded content.
“Elvis Presley’s cultural impact has no real equivalent, and we built this game to reflect that,” Georgieva said in a press statement. “The results since launch have been strong. This collaboration with BetMGM shows what our approach to branded content can deliver, and it puts us in a solid position to grow faster across North America.”
Octoplay entered the US market through BetMGM in New Jersey in 2025 and now holds a provisional license for Michigan. The BetMGM agreement represents Octoplay’s most significant North American content partnership to date.
Leveraging exclusive content in a competive online market
Presley died in 1977, but his commercial appeal has held steady across generations. Commenting on the rationale for the agreement, Bartlett noted that few entertainment figures carry that kind of cross-generational weight, and BetMGM is betting that this appeal translates directly to its player base.
BetMGM has been working to secure exclusive content to set itself apart from the competition in a crowded market. Exclusive games based on a brand like Elvis Presley offer a unique opportunity to achieve that goal and serve as a potential talking point for promotional content.
The second Elvis-branded title launching in the summer of 2026 indicates that both BetMGM and Octoplay see this relationship as ongoing. If the first Elvis game performs at the level implied by early adoption, more content may be on the way.
