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Caesars Entertainment has launched Caesars Palace Hypernova Megaways, the first-ever branded version of ReelPlay’s popular Hypernova Megaways slot. The initial rollout includes New Jersey, Michigan, Pennsylvania and Ontario.
Eligible players in those markets can access the game through Caesars’ digital platforms. Caesars said the release will be distributed via Light & Wonder, supporting delivery across regulated online casino markets. The title is live and available exclusively on Caesars Palace Online Casino and Caesars Sportsbook and Casino.
The launch marks another step in Caesars’ broader push to expand its library of exclusive online casino content. The company said proprietary titles help differentiate its platforms in an increasingly competitive digital gaming market by offering experiences available only to Caesars players.
Exclusive online casino games strategy
Caesars said the branded release aligns with its strategy of combining recognizable branding with proven game mechanics to drive engagement and retention. The company views exclusive content as a key tool for encouraging repeat play and strengthening its digital identity across platforms.
The move also reflects a broader industry trend, as branded games and strategic partnerships have become common among real-money online casinos seeking to boost player loyalty and cross-platform growth.
Caesars, ReelPlay create a unique online casino experience
Matthew Sunderland, senior vice president and chief iGaming officer at Caesars Digital, said the launch underscores the company’s focus on delivering distinctive player experiences.
He described Hypernova Megaways as a proven favorite and said a Caesars-branded version allows the company to tailor an already popular title to its audience. Sunderland added that Caesars is pairing trusted game formats with its own branding to create experiences that feel both familiar and unique.
Kelsey Matthews, head of commercial partnerships at ReelPlay, said Hypernova Megaways has maintained strong performance and long-term appeal since its debut. She said that track record made a branded version a natural next step.
Matthews described the project as an example of bespoke game development built around an established title rather than an untested concept. She added that ReelPlay was excited to bring the Caesars Palace version to life using the brand’s iconic visual identity.
Background on Hypernova Megaways online slot game
Hypernova Megaways was first released by ReelPlay in 2018 and has since become a recognizable real-money online slot game among online casino players. ReelPlay later expanded the Megaways franchise with related games, including Atlantis Megaways and Big Bucks Bandit Megaways.
The studio has also developed proprietary series such as Infinity Reels and 10K Ways. Infinity Reels is known for adding extra reels during spins and using progressive multipliers, creating extended feature sequences and higher volatility. ReelPlay content is now offered by regulated operators across multiple jurisdictions, helping the studio build brand recognition in competitive online gaming markets.
Player access and platform integration
Players 21 and older can access Caesars Palace Hypernova Megaways through Caesars Palace Online Casino and Caesars Sportsbook and Casino. The game is available on iOS, Android and desktop devices.
Caesars markets its online casino platforms as a blend of Caesars-branded titles and well-known casino games supplied by third-party studios. The apps are integrated with Caesars Rewards, allowing eligible US players to earn Rewards Credits while playing.
Caesars’ responsible gaming and regulatory commitments
Caesars used the launch announcement to reiterate its commitment to responsible gaming and regulated market operations. The company referenced Project 21, a responsible gaming initiative launched in 1989 and recognized as the first program of its kind introduced by a commercial casino company.
Caesars also emphasized its strict 21-and-older gaming policy across its products and loyalty ecosystem. The company has cited recognition from the National Council on Problem Gambling for corporate social responsibility.
