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There are casino promotions, and then there are those that feel like a yearlong holiday. That is exactly what Caesars Entertainment is bringing back.
On March 25, 2026, the company officially announced the return of its Millionaire Maker Series. This year’s iteration is more ambitious than previous versions and remains exclusive to Caesars Rewards members.
Updated format for the 2026 Millionaire Maker
Millionaire Maker debuted in 2013 as a collection of smaller promotions before evolving into one of the company’s most anticipated player events.
This 2026 program features a restructured format. From April through December 2026, Caesars Rewards members will compete in a mix of slot tournaments and promotional drawings to secure a spot in the grand finale, scheduled for April 2027 in Las Vegas.
Participants will compete for a share of more than $2 million in total prizes, with the top two winners each receiving $1 million.
Where to play: From casino floors to mobile apps
The series will span more than 50 Caesars properties across North America and include the company’s primary real-money online casino platforms:
- Caesars Palace Online Casino
- Caesars Sportsbook Casino
- Horseshoe Online Casino
A key differentiator for this year’s series is the digital integration; players can qualify via online casino play without visiting a physical casino. Josh Jones, chief marketing officer at Caesars, said the program aims to provide the company’s 60 million rewards members with unprecedented winning opportunities.
“The Millionaire Maker is one of the most celebrated events ever offered by Caesars, and its return marks a major moment for our loyal Caesars Rewards members,” Jones said.
“This revitalized program brings together the legacy of the Millionaire Maker brand with new formats, digital participation, and even more opportunities for memorable moments and big wins.”
So, if you are a member of Caesars Rewards, it might be time to check your status and start looking for those qualifying events.
Expansion of Caesars’ online casino portfolio
This millionaire hunt follows a string of significant digital moves for the company. This week, Caesars became the first online operator in West Virginia to launch a suite of online slots from Aristocrat Interactive.
Mountain State players can now access classic slots online, such as “5 Dragons” and “Fu Dai Lian Lian Panda”, on mobile devices—titles previously restricted to physical casino floors.
Additionally, Caesars continues to expand its proprietary catalog, recently debuting Ca$hline, an in-house title exclusive to Caesars apps.
