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America’s Playground is getting a new high-roller room.
The Nevada Gaming Control Board has approved a “gaming salon” — commonly known as a high-limit or VIP room — for Park MGM. The approval allows the hotel-casino, located on the Las Vegas Strip between Aria Resort & Casino and T-Mobile Arena, to move forward with construction.
MGM Resorts International, which owns Park MGM, said the room is a necessary addition to attract wealthy gamblers and celebrities attending Vegas Golden Knights hockey games and other Las Vegas events at the neighboring arena.
“There’s a natural flow of individuals coming from T-Mobile, and as the arena holds more events, Park MGM’s appeal has grown to the point that we decided to apply for a gaming salon,” MGM Vice President and Legal Counsel Chandler Pohl told the Las Vegas Review-Journal.
Catering to the modern high roller
In addition to serving wealthy gamblers, the room will offer gaming influencers a dedicated space to record and stream their play, Pohl said.
While the Gaming Control Board approved the salon last week, it attached several conditions to Park MGM’s license:
- The room must feature a curtain or, upon request, a rope at the entrance.
- The curtain must remain closed during private play and stay open during public play.
- A sign must be posted outside the room indicating whether play is currently private or public.
- Park MGM is currently limited to one gaming salon.
- The salon must install a security system for board inspection and approval within 60 days of receiving its license.
Synergy across the MGM Resorts ecosystem
Park MGM is one of 13 properties operated by MGM Resorts in Las Vegas. Opening in 2018 on the site of the former Monte Carlo Resort and Casino, it is part of a cluster of MGM properties on the west side of the Strip. This portfolio—which integrates with the BetMGM Online Casino platform for sports betting and rewards—includes Mandalay Bay, Luxor, Excalibur, New York-New York, Aria, Vdara, The Cosmopolitan of Las Vegas, and Bellagio.
The addition of the high-roller room continues an ongoing effort to pivot Park MGM toward a more affluent demographic. In December, the property rebranded its high-end NoMad hotel-within-a-hotel as The Reserve at Park MGM, an overhaul designed to maintain an “elevated and sophisticated experience,” according to a company press release.
