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State of Play’s TL;DR
- PENN Entertainment has partnered with Birches Health to add in‑app responsible gaming tools across theScore Bet and Hollywood Casino platforms.
- The update places assessments, educational content, and addiction‑counseling information inside the RG tools section of player profiles.
PENN Entertainment, the Pa.–based operator of casinos, racetracks, and online sports betting platforms, has announced a partnership with Birches Health, an online behavioral‑health services provider.
Through the deal, PENN is adding problem gambling assessments, articles on responsible gambling and information on addiction counseling to the RG tools section in a player’s profile on theScore Bet and Hollywood Casino apps.
Adam Kates, VP of compliance for PENN Interactive, said the company takes safe gaming seriously.
“Responsible gaming is always our highest priority, and we’re thrilled to partner with Birches Health and expand the library of resources our players can access through our gaming apps.”
The content is designed to help players identify problems and locate treatment options without leaving the app.
Partnership is a win-win
PENN’s announcement comes as the company expands its physical footprint. It plans to open the $360 million Hollywood Casino Aurora in Illinois and a new hotel at Hollywood Casino Columbus, Ohio, in June.
The partnership with Birches Health benefits both players and operators:
- For players: The most immediate benefit is easier access to help. In‑app assessments and educational material make self‑screening and information about counseling more convenient. That can lower barriers for bettors who want to check their habits or seek support.
- For operators: Partnering with a behavioral‑health provider is a visible responsible gaming step that can strengthen compliance programs and public trust. Regulators and stakeholders increasingly expect operators to offer robust RG tools; this move aligns PENN with that trend.
Based on reporting by Amy Unger for WFMZ TV.
