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State of Play
- Scientific Games has teamed up with the Delaware Lottery to launch a sophisticated new iLottery platform aimed at enhancing player experience and driving sustainable growth for the state’s public services.
- This initiative marks a significant step in digital lottery gaming, offering Delaware players secure access to a wide variety of online instant games.
The newly introduced Delaware iLottery program from Scientific Games delivers safe and seamless access to eInstant games while integrating with the Delaware Lottery Players Club, the state’s established online loyalty program.
This integration offers players rewards and a consistent experience whether playing in retail or online.
Matt Lynch, president of digital for Scientific Games, emphasized the solution’s adaptability to consumer preferences and market trends, highlighting the Delaware Lottery’s strategic vision for long-term growth through player-centric innovation.
“The Delaware Lottery has a strategic vision. Their leadership’s forward-looking, player-centric approach, starting with launching a loyalty program and moving to a robust iLottery and omnichannel platform, ensures scalability and long-term sustainable growth for the Lottery and its beneficiary programs.”
Platform supports Healthy Play program
The new iLottery platform brings a robust digital alternative to traditional lottery play. Its integration with the existing loyalty program allows for ticket scanning, bonus points, and second-chance drawings, incentivizing continued engagement.
The program also features Scientific Games’ SG PAM, a secure system managing all player accounts and wallet transactions, ensuring player security.
Additionally, the platform supports responsible gambling through the Healthy Play program and provides mobile-optimized access to over 250 eInstant games, including recognizable licensed brands such as Monopoly.
Based on reporting by Chris Dalton for GamingAmerica.
