Potawatomi Casino Hotel In Milwaukee Plans To Open Sportsbook In 2024

Written By Nicholaus Garcia on September 11, 2023
Potawatomi Casino Hotel Renovation Update

The Potawatomi Casino Hotel has officially opened its newly renovated third floor to the public. But more is on the way. As part of an estimated $190 million renovation project, the next phase will include opening a new retail sportsbook at the casino. 

CEO Dominic Ortiz said he hopes renovations will rejuvenate the Wisconsin casino, which faces competition on the Illinois-Wisconsin border. 

Milwaukee casino updates

Speaking with the Milwaukee Journal-Sentinel, Ortiz said:

“We [were] in an unprecedented time when half the casino’s shut down coming out of COVID. Looking at what we could do to revive the business, it just made sense that we would focus all of our efforts and remodel the existing facility to an entire new level and reset the stage.”

Third-floor renovations include amenities like Rock & Brews, a rock music-themed restaurant from KISS members Gene Simmons and Paul Stanley.

The space will also include:

  • 12 blackjack tables
  • Roulette tables
  • Craps tables

The gaming floor, called ElevenHundred, will include more than 600 slot machines, bringing the total number of slot machines in the casino to 3,000. The ElevenHundred Bar & Lounge has 30 bar-top “slot seats,” allowing customers to gamble while they sit at the bar. 

“This really is our marquee moment,” Ortiz said.

Sportsbook coming soon

The casino aims to open its sportsbook in the spring or summer of 2024, said Mary Christine, the casino’s public relations manager. The space replaces the former comedy and concert venue, the Northern Lights Theater, which stood for over two decades. 

In March, the Potawatomi Casino announced the signing of a multi-channel sports betting partnership with the Kambi Group.

At the time, Kambi Chief Executive Officer and Co-Founder Kristian Nylén said:

“We are proud to partner with Potawatomi Casinos & Hotels, a deal which further strengthens Kambi’s strong relationship with tribal casino operators and expands our footprint across the United States. Potawatomi Casinos & Hotels has some of the premier entertainment destinations in the Midwest, and we look forward to bringing them and their customers our award-winning sports betting technology.”

The sports betting area will have two levels, a bar, and a 2,000-square-foot video screen, which will broadcast multiple games simultaneously. 

The casino’s marketing director, Emily Melnick, said the sportsbook will also be outfitted with several sports betting kiosks.

Photo by PlayUSA
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Nicholaus Garcia

Nick Garcia is a senior reporter for PlayUSA. Garcia provides analysis and in-depth coverage of the gambling industry with a key focus on online casinos, sports betting and financial markets. Garcia has been covering the US gambling market since 2017. He attended Texas Tech University as an undergrad and received a Master of Arts in Journalism from Columbia College Chicago.

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