Detroit Legend Herman Moore Becomes Casino Ambassador

Written By J.R. Duren on October 24, 2022
online sportsbook michigan app herman moore

Soaring Eagle Casino & Resort is arguably the premier gaming destination for Detroit Lions fans. This week, the casino announced that it signed former Lions wide receiver Herman Moore as its brand ambassador. Moore characterized the partnership as “mutually beneficial.”

“I’m excited to be a representative of this brand and for this to also be a relationship that trusts my brand,” said Moore. “I love that they asked me to get involved on the creative side and to also have a voice in how I would be portrayed and integrated within the process. This is a mutually beneficial relationship that comes with a lot of history and trust.”

Herman Moore will be everywhere during Lions’ season

Now that Moore and Soaring Eagle are brand teammates, he’ll appear on TV and in person in a variety of ways.

Moore shot a series of commercials at the Lions’ Ford Field that will air throughout this NFL season. In the commercials, he promotes Soaring Eagle’s online casino and sportsbook app.

Moore will also make appearances at Soaring Eagle’s watch parties for Lions away games this season. He will also be in attendance for the casino’s Super Bowl watch party.

“Eagle Casino & Sports is excited and proud to have our friend and partner Herman Moore as our spokesperson,” Soaring Eagle Properties CEO Melinda Coffin said. “We cannot think of a better fit for our Made in Michigan, Made for Michigan online Casino & Sports book. We look forward to what the future holds for both Eagle Casino & Sports and Herman Moore.”

Moore played for the Lions for the first 11 years of his 12-year career. He is arguably the Lions second-best receiver in franchise history behind Calvin Johnson. At his peak, Moore was on par with Johnson. During the 1995 season, Moore had a career-best 123 catches, 1,686 yards, and 14 touchdowns.

Latest deal expands casino’s relationship with Lions

Soaring Eagle’s partnership with Moore is the second big Lions-related development for the casino this year.

In July, the Lions announced the casino would be the presenting partner of Lions media ventures. Those ventures include “Inside the Den,” a show that takes viewers behind the scenes of the organization. The show featured three episodes from Aug. 15 to Sept. 5, and aired in seven different media markets.

The casino is also involved in “Power Hour,” a game-day event that takes place at Ford Field.

“Soaring Eagle Gaming is honored to join forces with the Detroit Lions in a multiyear partnership that will bring excitement to Lions fans,” Coffin said in a statement. “Soaring Eagle Gaming is eager to bring excitement to fans with our support of Power Hour, our Fan Cave experience and gaming related offers from all of our properties.”

Photo by AP Photo/Paul Sancya
J.R. Duren Avatar
Written by
J.R. Duren

J.R. Duren has covered the gambling beats for more than a dozen states for Catena Media since 2015. His past reporting experience includes two years at the Villages Daily Sun, and he is a first-place winner at the Florida Press Club Excellence in Journalism Contest.

View all posts by J.R. Duren
Privacy Policy