The annual 2018 EGR North America Awards has chosen SportAD’s fantasy sports betting product, FastPick as the Best New Game of the Year.
FastPick launched in New Jersey in partnership with the Resorts Casino in July last year. Initially available for mobile and desktop through the FastPick.com site, Resorts added it to its NJ online casino and mobile apps in September.
More about FastPick
FastPick offers players “real-money parlays on ‘Player vs Player’ and ‘Over/Under’ contests.” There are $10,000 wager limits. Maximum payouts are $100,000.
The major US sports in the NFL, NBA, MLB and NHL leagues are all available. The game also offers European soccer games and the current 2018 World Cup.
FastPick’s unique mix of features enabled a legally regulated form of fantasy sports betting in New Jersey in advance of SCOTUS overturning PASPA.
SportAD CEO Joe Brennan Jr., was naturally pleased to win the award:
“It’s great to be recognized for being innovative, especially in an industry that tends to be ‘rinse and repeat’ when it comes to new betting technology.”
“Our games have successfully tapped the pent-up demand for legal sports games, with formats that knowledgeable players can use to get an edge and win big.”
He’s also not phased by the competition from real sports betting.
“The opportunity of regulated sports betting in the US is outstanding. While states will use the next couple of years to hit critical mass with legal sports betting, we’re able in the meantime to creating a large, highly-engaged base of players legally through our ability to bridge the betting and fantasy worlds, and build market share ahead of the competition for our partners.”
SportAD has a portfolio of games based on its FastFantasy model. They are available in 40 different US states.
The New Jersey version boasts particularly impressive statistics:
- Average bet per entry is $24
- Average hold of 33 percent of all bets
- Retention rates for 30, 60 and 90 days are 50 percent, 35 percent, and 28 percent respectively
- Less than seven percent of deposits are cashed out by players
Other notable 2018 EGR North America winners
Murka had a good evening too. The company picked up two awards for best “Social Slots Operator,” and best “Social Operator.” Murka focuses purely on social gaming. The company features successful titles like Scatter Slots, Infinity Slots, and Slots Era.
PaySafe picked up the award for best “Payments Company,” and best “Acquisition and Retention Partner” went to Income Access. Golden Nugget had the best evening of all. The casino operator pocketed an astounding four awards.
The Golden Nugget won awards in the categories for:
- Acquisition Strategy
- Best Product Innovation
- Casino Operator
- Operator of the Year
This year’s awards featured two new categories, “Casino Content Supplier” and “Affiliate of the Year.”
The first winner of the casino content supplier award was NetEnt. Additionally, the group recognized IGT with a “highly commended” citation. NetEnt and IGT are both highly visible suppliers in the US gaming market. In fact, each supports both online and offline gambling.
Three affiliates were shortlisted for the second new award, LotteryUSA.com, Intercities, and Catena Media.
Here it is appropriate to enter an expression of interest in the result—PlayUSA is one of many US-facing sites owned by Catena Media. And yes! We won!