Las Vegas-based gaming provider Interblock announced it has acquired Aruze Gaming America’s electronic table games portfolio.
The move will help Interblock expand its influence in the U.S. market and diversify its existing collection of electronic table games, CEO John Connelly said in a statement.
“The Aruze acquisition creates a significant portfolio of innovative synergies we intend to bring to the market before the end of this calendar year. Aruze Gaming provides us with a new level of diversity we feel will accelerate our vision to make Interblock synonymous with table game technology. As we continue to differentiate ourselves in the gaming industry, this acquisition empowers us to offer a broader range of high-quality, innovative gaming solutions to our valued partners in both a traditional and online offering.”
Aruze acquisition brings three classes of table games to Interblock
Aruze Gaming’s electronic table games fall into three categories:
- G-Station: Multi-terminal machines with digital dealers for games like craps, Baccrat and roulette.
- Roll to Win Craps Virtual: Live table game play with virtual dice that offers a jackpot if a shooter gets hot enough.
- X-Station: A slimmed-down version of the G-Station that features roulette and roulette-style games.
Aruze was a finalist for the best electronic table gaming product (Roll to Win Craps) in the 2023 European Casino Awards, and has won multiple awards for its products in various competitions around the world.
The suite of Aruze electronic games will add to Interblock’s lineup of 12 table games offering roulette, blackjack and Baccarat.
Acquisition will expand Interblock’s influence in North America
Buying Aruze’s electronic table games portfolio gives Interblock access to top-notch titles and technology.
The move is an important one as Interblock pushes to expand its footprint in the U.S. casino market.
Electronic table games have gained momentum over the past few years. Part of their allure is that electronic table games often offer lower minimum bets than live-dealer tables. Whereas a blackjack table with a live dealer might have a $25 minimum bet, table games typically have minimum bets of $5 to $15.
The lower minimums allow Interblock to reach a wider segment of gamblers.
And while electronic table games tend to offer lower minimum bets, Interblock notes it is still dedicated to offering an elevated gaming experience no matter how much someone wagers.
“Interblock’s sincere dedication to the development of ‘luxury gaming designed for the future,’ pioneering product categories that attract players and extend play, fosters the company’s optimization of the market demand and protects its accelerated growth,” Interblock said on its website.