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Caesars Entertainment has officially launched Ca$hline, its first proprietary online slot game. Developed from the ground up by the company’s in-house team at Empire Creative, the move signals a strategic shift as Caesars moves away from third-party hosting toward original content.
Matthew Sunderland, senior vice president and chief iGaming officer at Caesars Digital, said the game is designed to optimize the user experience.
“Ca$hline is built to give players simple, meaningful choices every time they play. The team has created a streamlined, playerdriven experience anchored by choice, control, and fresh mechanics that respect the classic stepper format.”
Caesars develops proprietary online casino games
At first glance, Ca$hline resembles a classic three-reel online slot with a clean, modern design. However, the game emphasizes player agency through its new “Land It, Win It” format, which allows users to decide how much of the action they want to manage.
Players can choose to bet on the first reel, the first two, or all three. Unlocking more reels opens additional ways to win and triggers the game’s core features. The format is designed for players who prefer to control the pace of their session without navigating complex menus.
Ca$hline gameplay features: Control and choice
Before opening the Caesars real-money online casino apps, players should note these primary features:
- 2x Multiplier: When playing with all three reels active, a multiplier landing on Reel 3 instantly doubles any visible wins.
- Reverse Respin: This feature provides a second chance to convert a “near-miss” into a payout.
- Wheel Bonus: Landing this trigger sends players to a bonus wheel to compete for instant credits, jackpots, or the Ca$hline Feature.
In a press release by Caesars Entertainment, Scott Krell, senior director of game products and head of studio at Caesars Digital, said these features cater to both casual and veteran players.
“By blending familiar three-reel gameplay with features like Reverse Respin and our ‘Land It, Win It’ format, we’ve created something approachable for casual players and exciting for slot enthusiasts looking for meaningful decision-making,” Krell said.
Where to play: New Jersey and beyond
Ca$hline is currently available to players in New Jersey exclusively on the Caesars Palace Online Casino, Caesars Sportsbook & Casino, and Horseshoe Online Casino apps.
Caesars plans to expand the game to Pennsylvania, Michigan, West Virginia, and Ontario in the near future. The launch joins the “Signature” series of table games, including baccarat and blackjack, as Caesars continues to expand its portfolio of exclusive, in-house entertainment.
