Share 
State of Play
- The National Council on Problem Gambling is pressing prediction market platforms to prominently display the new helpline, 1-800-MY-RESET, across their sites and marketing.
- This move signals growing concern that prediction markets pose risks similar to sports betting and that bettors deserve clear, consistent access to support resources.
The National Council on Problem Gambling (NCPG) recently issued a resolution calling on US prediction-market operators – notably platforms like Kalshi and Polymarket – to integrate the new National Problem Gambling Helpline into their digital products and promotional materials.
The request centers on the helpline number adopted on 1-800-MY-RESET on Jan. 29, which replaces the council’s prior 1-800-GAMBLER, which is still available nationwide.
The NCPG framed the change as a public health measure, arguing these markets carry “consumer risks nearly identical to those found in traditional sports betting.” Their research found weekly traders on these sites are roughly twice as likely to report problem gambling indicators than the general population.
While the council remains neutral on legal classification, it argues operators offering products that resemble gambling should adopt visible harm-mitigation steps and promote responsible gambling.
Cost to prediction market firms is minimal
The NCPG push could mean faster access to help and clearer signposting of support when trading leads to financial distress.
If prediction markets respond, users should start seeing helpline information displayed prominently in account dashboards, promotional emails, and trade confirmations – similar to regulated sportsbooks.
For operators, this is both a reputational and operational ask: updates to user interfaces, marketing collateral, and potentially terms of service will be needed to meet the council’s baseline expectations. Regulators in New York and Nevada have already expressed concerns about regulatory arbitrage; visible adoption of responsible gambling measures may reduce pressure but could also prompt calls for fuller parity with sportsbook protections (age verification, deposit limits, self-exclusion tools).
Financial costs for implementation are likely modest, but standardization would raise the bar for emerging market participants and influence investor and regulator sentiment.
Based on reporting by Erik Gibbs for Nextio.
