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State of Play’s TL;DR
- Sportradar is defending against twin lawsuits in the UK and the US, accusing it of restricting access to live sports data.
- This dispute could shape how data is shared across the US sports betting market and affect pricing, product variety, and competition for operators and bettors.
Sportsbook software provider Altenar has filed parallel claims in London’s High Court and the US District Court for New Jersey, alleging that Sportradar used its market position to limit rivals’ access to official live sports data.
Altenar says that such data – spanning top basketball, baseball, hockey, and tennis competitions – is essential to produce real-time sports betting odds and operate a competitive sportsbook.
The US complaint invokes antitrust statutes, while the UK filing points to national competition rules. Altenar seeks multimillion-dollar damages and a court order forcing Sportradar to supply the disputed feeds.
Sportradar has publicly rejected the allegations, calling the claims inaccurate and saying it will defend itself through appropriate legal channels. The case arrives as Sportradar, valued at roughly $5 billion, expands partnerships and builds proprietary products that compete with rivals like Altenar.
Ruling against Sportsradar would benefit smaller operators
If Altenar secures a favorable ruling or a binding settlement, the technical and commercial landscape for US sportsbooks could change materially. Access to live official data is a core input for pricing, in-play markets, and latency-sensitive products. Broader access could lower barriers to entry for smaller operators, spur competitive pricing, and enable more diverse markets and promotional offers for US players.
Conversely, a win for Sportradar would likely preserve the existing structure where a small set of suppliers hold tight control over high-value feeds, potentially keeping licensing costs and integration complexity high – expenses that often flow through to consumers.
Regulators and league partners may also reassess contract terms, and operators could face renegotiation or forced technical changes. Bettors might see changes in odds depth, the number of in-play markets, or the speed and reliability of live pricing depending on the legal outcome.
Both lawsuits will progress through their respective courts and could take many months or longer to resolve.
Update:
Sportradar shared the following statement after publication with PlayUSA regarding the lawsuit:
“While we prefer not to comment on pending litigation, we strongly disagree with the claims made by Altenar, which we believe are without merit and contain numerous inaccuracies. Sportradar will address these through the legal process. We encourage stakeholders to rely on our public disclosures and SEC filings for a complete and accurate view of our business.”
Based on reporting by Silvia Pavlof for Gambling News.
