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Bally’s now has an integrated sportsbook and casino app available to players in New Jersey. It’s the first time the company has brought sports betting to the Garden State, though its standalone Bally Casino has been available there since February 2022.
In a company’s press release, Brett Calapp, Chief Operating Officer of North America Interactive for Bally’s, shared his delight on the launch and promised players will have a filled time utilizing the application.
We are excited to launch the new Bally Bet Sportsbook & Casino app, a key milestone for Bally’s. This unified platform combines our existing apps’ features and functionality, offering New Jersey players a seamless sports and casino betting experience. Enhancing the player experience remains a crucial focus in personalizing the fun while playing Bally Bet.
The sports betting and online casino operator has been up and about with traversing its new application across the US, as some states that have witnessed this launch include Massachusetts, Maryland, and Tennessee, serving as its tenth state.
Additionally, the company recently rebranded Virgin Casino to Monopoly Casino in the Garden State.
What should players expect from the new application?
The transformed Bally Bet Sportsbook & Casino app is fusing sports betting and casino action into one fluid, user-friendly platform.
Powered by White Hat Gaming, this app lets players in or visiting New Jersey enjoy seamless sports and casino wagering with:
- One application
- Single account management
- Universal wallet for transactions
Hence, there will be no more switching between apps or juggling multiple accounts with the Bally Bet Sportsbook & Casino app.
Also, to help customers migrate to the new application, Bally’s will be sending out a series of helpful messages through the current app, email, and social media. These updates will walk users through the transition process, step by step, facilitating a seamless switch to the new platform.
Bally’s eyes New Jersey market share with improved sportsbook
Despite the Bally Bet sportsbook being in the US scene since 2021, it is only arriving in New Jersey now. It will be side by side with its established online casino that has been in the Garden State since 2021.
Entering the New Jersey market with this new offering could be a double-edged sword. One will reference that it will be beneficial to Bally’s, being that it’s one of the topmost thriving gaming states. However, this also stipulates that the market might be oversaturated and cause high competition within operators.
Nonetheless, for the time being, Bally’s may be in a position to take a high swing. Players are always quick to jump on new innovation; hence, the steady upgrade of offerings as a strategy by operators.
Thus, September was a banner month for New Jersey’s gaming industry. New Jersey online casinos smashed records with a 27.1% year-over-year increase, while sports betting saw a 7.6% boost, generating $119.6 million in revenue.
