Hard Rock International acquired the closed Trump Taj Mahal casino and hotel property in early 2017. In April of that same year, it announced plans for a $375 million renovation. The Hard Rock Hotel & Casino Atlantic City is scheduled to open in the summer of 2018.

Hard Rock is pouring millions into the property. With that in mind, it’s not a big stretch to think they are interested in the additional revenue only an online casino can provide.

New Jersey online casinos don’t require a lot of overhead. Plus, they can provide numerous crossover promotional opportunities for land-based casinos partners, in addition to a solid additional revenue stream. These are the kind of forward-thinking ideas the Hard Rock brand has always embraced, making the possibility of a Hard Rock online casino launching in the every near future a very good one.

Hard Rock Online Casino history

When Hard Rock International acquired the now-defunct Trump Taj Mahal, speculation regarding the launch of a Hard Rock-branded online casino and online poker site began immediately. After all, online gambling revenues helped turn around a decade of declines in the Atlantic City casino market. As a matter of fact, these days, an online casino offering is an integral part of any Atlantic City casino.

The possibilities are almost endless for a Hard Rock online casino when it comes to software platforms and gaming software providers. At this point, the Hard Rock online casino is a blank slate. That is not necessarily a bad thing though. This is a great opportunity for the Hard Rock to create a new revenue stream as well as promote its Atlantic City resort online.

Hard Rock Hotel in New Jersey

The Trump Taj Mahal will become the Hard Rock Hotel & Casino Atlantic City when the property reopens over Memorial Day weekend  of 2018.

The Trump Taj Mahal closed in October 2016 with the aging property in the midst of a labor dispute. Hard Rock International acquired the property in early 2017 for $50 million. Shortly after that, the company unveiled plans for a $375 million renovation.

The original plan included a casino with 2,400 slots and 130 table games. Hard Rock says the redesign will include its uniquely themed design and branding.

Since that time, Hard Rock International chairman Jim Allen admitted the property was a bit more tired than initially thought. He currently expects the renovation to come in at closer to $500 million.

Reportedly Hard Rock wants the property to include poolside and restaurant gambling, skill-based slots, fantasy sports betting, and private VIP gambling rooms as well.

Presumably any Hard Rock online casino will operate under the Hard Rock’s own New Jersey online gambling license.

Hard Rock Casino Online gaming options

A Hard Rock online casino would likely roll out with a wide variety of slots, table games, and video poker games. The company might even consider designing the site around it’s own uniquely themed Hard Rock design and branding.

If this is the case, they could partner with third-party slot and software designer NetEnt. After all, the company’s rock-themed Guns N’ Roses, Jimi Hendrix, and Motorhead slots are already some of the most popular on the market.

Hard Rock will also want to consider making real-money gambling available through a mobile casino app for both iOS and Android users.

Residency requirement for Hard Rock Online Casino

Players need not live in the state of New Jersey to play on any Hard Rock online casino offering. However, they must be 21 years of age and physically located inside the state. Those are mandates from New Jersey Division of Gaming Enforcement regulations. Hard Rock would ostensibly use geolocation software to track players and verify all player identification.

Hard Rock Online customer security and support

Player safety and security is paramount in the online casino industry. In fact, most sites in the New Jersey online casino industry protect player funds and data using the same technology and encryption employed by the banking industry. One would expect Hard Rock to do the same.

The Hard Rock online casino site will also likely offer 24/7 customer service through telephone, email, and over the internet.

Hard Rock player rewards and VIP program

Like most online casino sites in New Jersey, expect Hard Rock to offer a variety of promotions. Examples include no deposit bonus at sign up, a first deposit bonus, and a loyalty program for players.

Hard Rock International runs its own player loyalty program at the Seminole Hard Rock Hotel & Casino in Hollywood, Florida, the Seminole Hard Rock Hotel & Casino in Tampa, Florida and four other Native American casino locations in Florida. It’s highly likely this program will be extended to the Hard Rock Hotel & Casino Atlantic City.

The Seminole Wild Card program allows players to earn Comp Dollars at every Seminole Casino and Hard Rock property. It could make sense to also tie that program to any Hard Rock online casino.

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