Hard Rock International acquired the closed Trump Taj Mahal casino and hotel property in early 2017. In April of that same year, it announced plans for a $375 million renovation. The Hard Rock Hotel & Casino Atlantic City is now scheduled to open in the summer of 2018.

Hard Rock is pouring millions into the property and they are interested in the additional revenue only an online casino can provide.

New Jersey online casinos don’t require a lot of overhead. Plus, they can provide numerous crossover promotional opportunities for land-based casinos partners, in addition to a solid additional revenue stream. These are the kind of forward-thinking ideas the Hard Rock brand has always embraced. All indications are a Hard Rock online casino will launch in the very near future and it will be a very good one.

In fact, in January 2018, the New Jersey Division of Gaming Enforcement confirmed Hard Rock officials have applied for an internet gaming license with the state. Whether it will offer online poker or online casino games only is unknown.

Set to launch in 2018

A month later, in February 2018, Hard Rock announced it had entered into a strategic partnership with online gambling technology company Gaming Innovation Group (GiG) to build and open a new online casino in New Jersey.

The new licensed and regulated online gambling site will presumably operate under the Hard Rock Hotel & Casino Atlantic City internet gambling license once it is procured.

At the time, Hard Rock’s Online Gaming SVP Kresimir Spajic said his sights were set on nothing less than global leadership in the online gambling sphere.

GiG CEO Robin Reed said GiG plans help them get there by providing Hard Rock with a state of the art digital consumer portal and a back-end platform to manage the operation.

The online casino will ultimately be developed by GiG’s design and development team in collaboration with Hard Rock and plans are to launch sometime in 2018.

Hard Rock Online Casino history

When Hard Rock International acquired the now-defunct Trump Taj Mahal, speculation regarding the launch of a Hard Rock-branded online casino and online poker site began immediately. After all, online gambling revenues helped turn around a decade of declines in the Atlantic City casino market. As a matter of fact, these days, an online casino offering is an integral part of any Atlantic City casino.

The possibilities are almost endless for a Hard Rock online casino when it comes to software platforms and gaming software providers. But at this point, it appears Hard Rock is committed to its online casino being developed by GiG’s design and development team. GiG will also be designing the digital consumer portal and a back-end platform.

Hard Rock Hotel in New Jersey

The Trump Taj Mahal will become the Hard Rock Hotel & Casino Atlantic City when the property reopens over the summer  of 2018.

The Trump Taj Mahal closed in October 2016 with the aging property in the midst of a labor dispute. Hard Rock International acquired the property in early 2017 for $50 million. Shortly after that, the company unveiled plans for a $375 million renovation.

The original plan included a casino with 2,200 slots and 125 table games. Hard Rock says the redesign will include its uniquely themed design and branding.

Since that time, Hard Rock International chairman Jim Allen admitted the property was a bit more tired than initially thought. He currently expects the renovation to come in at closer to $500 million.

Reportedly Hard Rock wants the property to include poolside and restaurant gambling, skill-based slots, fantasy sports betting, and private VIP gambling rooms as well.

Any Hard Rock online casino will operate under the Hard Rock’s own New Jersey online gambling license.

Hard Rock Casino Online gaming options

A Hard Rock online casino would likely roll out with a wide variety of slots, table games, and video poker games. The company will likely design the entire site around it’s own uniquely themed Hard Rock design and branding.

Outside of its relationship with GiG, Hard Rock could partner with third-party slot and software designer NetEnt. After all, the company’s rock-themed Guns N’ Roses, Jimi Hendrix, and Motorhead slots are already some of the most popular on the market.

Hard Rock will also want to make real-money gambling available through a mobile casino app for both iOS and Android users.

Residency requirement for Hard Rock Online Casino

Players need not live in the state of New Jersey to play on any Hard Rock online casino offering. However, they must be 21 years of age and physically located inside the state. Those are mandates from New Jersey Division of Gaming Enforcement regulations. Hard Rock would ostensibly use geolocation software to track players and verify all player identification.

Hard Rock Online customer security and support

Player safety and security is paramount in the online casino industry. In fact, most sites in the New Jersey online casino industry protect player funds and data using the same technology and encryption employed by the banking industry. One would expect Hard Rock to do the same.

The Hard Rock online casino site will also likely offer 24/7 customer service through telephone, email, and over the internet.

Hard Rock player rewards and VIP program

Like most online casino sites in New Jersey, expect Hard Rock to offer a variety of promotions. Examples include no deposit bonus at sign up, a first deposit bonus, and a loyalty program for players.

Hard Rock International runs its own player loyalty program at the Seminole Hard Rock Hotel & Casino in Hollywood, Florida, the Seminole Hard Rock Hotel & Casino in Tampa, Florida and four other Native American casino locations in Florida. It’s highly likely this program will be extended to the Hard Rock Hotel & Casino Atlantic City.

The Seminole Wild Card program allows players to earn Comp Dollars at every Seminole Casino and Hard Rock property. It would make sense to also tie that program to any Hard Rock online casino.

Latest Updates at Hard Rock Online Casino – April 2018

Not much to report on the Hard Rock Hotel & Casino AC. It’s still set to open its doors later this summer. Remodeling continues, along with a hiring frenzy. They’ve also appointed individuals with ties to Atlantic City to their executive management team to show how important local culture is to their business.

Matt Harkness, the president of Hard Rock Hotel and Casino, is a New Jersey native, and the majority of his career has been in Atlantic City.

“I believe in the renaissance of Atlantic City, and I am confident Hard Rock will set a new standard in this city and our region,” Harkness said in an interview in Light’s On. “Hard Rock Hotel & Casino Atlantic City will draw an enormous amount of interest to Atlantic City. It will truly be unlike anything else this town has ever experienced.”

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