Novibet Closes Deal With Caesars To Offer New Jersey Online Casino Games

Written By Derek Helling on August 9, 2022
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When Novibet makes its US online casino debut, the Garden State will be in the mix. On Monday, the gambling company based in Malta announced it had reached terms with Caesars, giving it the necessary land-based partner it needs to operate in New Jersey.

It’s still unclear exactly when Novibet will be available to New Jerseyans. Additionally, operating one of several NJ online casinos isn’t Novibet’s only ambition when it comes to the United States.

Novibet, Caesars make US online casinos deal

Monday’s press release states Caesars and Novibet executed “a multi-year access agreement” that covers both online casino and online sports betting in New Jersey. Novibet has committed to at least a decade under the agreement.

The release points out, though, that Novibet still needs to secure the necessary licensure. Finding a partner that operates a brick-and-mortar casino in New Jersey like Caesars is a necessary step in that process, according to New Jersey law.

Novibet already operates online casino platforms in several European markets. New Jersey could represent its first US jurisdiction but not the first on the North American continent. The press release says Novibet hopes to launch its online casino product in Mexico and Ontario this year.

As for when it could go live in New Jersey, the release simply states “in 2023.” New Jerseyans might not be the only ones with access at that time.

Novibet’s ambitions include online casinos in other US states

In March, Novibet announced a similar market access agreement in Pennsylvania. That agreement merely covers a Pennsylvania online casino license, however. As of right now, Novibet does not plan to offer online poker or online sports betting in Pennsylvania. Additionally, Novibet has made no public moves to suggest interest in Michigan or West Virginia.

The March statements did indicate Novibet is working on having agreements in place for online casino play in five other US states, though. Those are:

  • Indiana
  • Iowa
  • Louisiana
  • Mississippi
  • Missouri

Currently, online casino games for real money remain illegal in those states. At the same time, Indiana and Iowa have recently seen legislative activity to change that. At least one online sportsbook operates in parts of Louisiana and Mississippi, but that’s the extent of legal online gambling in both states.

Missouri has seen several attempts to legalize online sports betting fail in the past few years. Online casinos have yet to be a part of the conversations there.

Regardless, multiple gambling companies already have agreements in place in these states should the laws ever change. New Jerseyans and Pennsylvanians could have access to Novibet before any of those laws change.

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Derek Helling

Derek Helling is a lead writer for PlayUSA. Helling focuses on breaking news, including legislation and litigation in the gaming industry. He enjoys reading hundreds of pages of a gambling bill or lawsuit for his audience. Helling completed his journalism degree at the University of Iowa.

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