Steve Friess: The ESPN Bet Launch Was An Unexpectedly Bumpy Ride
ESPN Bet had one chance to make a first impression and this one wasn’t great for two experienced companies like Penn Entertainment and ESPN.
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Earn Coins GuidelinesSteve Friess writes the State of Play column for PlayUSA twice a week. He's a veteran gambling-industry reporter who began covering Las Vegas in 1996 and covered the openings of resorts in Asia, Europe, and across the U.S. His bylines have appeared in The New York Times, Playboy, New Republic, Time, BusinessWeek, Newsweek, New York magazine, and many others. He, his husband, their children and three Poms live in Ann Arbor.
ESPN Bet had one chance to make a first impression and this one wasn’t great for two experienced companies like Penn Entertainment and ESPN.
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